And Seize The Business Opportunities In The Environmental Wave?

Please play your "ecological imagination". Green is the color of nature and the color of banknotes. KKR and TPG jointly buy TPG, the biggest power company in Dezhou, to become the top news. Not only because 45 billion dollars represents the largest private equity paction in history, but also because of the environmental factors in the takeover agreement: it calls for companies to burn coal as the main driving force to reduce production, increase investment in wind and solar energy, support mandatory control of greenhouse gas emissions and improve energy efficiency.

Of course, you can think about it with exaggeration. Henry Kravis, the model portrayed in the barbarian of the doorway, is not a green knight who rushed into Dezhou to save it from the polluted future. He is a clever businessman who wants to make money.

That's the point.

We are in the process of change.

Environmental protection no longer depends solely on the bureaucracy of hundreds of environmental protection organizations.

The government must continue to set standards, but the importance of innovation and technology development has shifted to the private sector. These costs will promote the motivation of research and development of pollution control, and create huge opportunities for companies that propose solutions to environmental issues.

At this year's Davos forum, CEO has repeatedly proposed climate change issues.

Large and small companies have intensified their efforts in environmental protection.

Billions of dollars of venture capital follow alternative energy and environmental control technology.

Despite the Bush administration's insistence against the emission restrictions imposed by the Tokyo protocol, the EU has imposed mandatory regulations to reduce greenhouse gas emissions for its industries, and set up a low-cost and efficient carbon market to meet this demand.

The next president of the United States will almost certainly bring the whole country back to negotiations on climate change and implement a series of "beyond Tokyo" series of greenhouse gas emission reduction programmes.

Carbon emissions will soon bear a certain price.

Companies continue to find business plans under natural control.

For example, the ability of Coca-Cola to sell soft drinks depends on the source of water.

Today, many companies operate in communities that care about the environment, and employees are increasingly inclined to work for companies with good values and environmental records.

For those companies that respond to climate change, water shortages and air pollution, there is a broad profit margin.

GE's Immelt sells plastic industry, focusing on environmental products and services, rather than purify more efficient jet engines, wind, solar and water purification (GE puts forward the slogan of Eco Imagination's "ecological imagination").

The new approach to environmental improvement has several important implications: by making the company pay for the rising costs of pollution, the community will give financial incentives to the active environmental protection efforts, forcing them to control pollution and natural resource management as the core of the strategy.

So KKR and TPG did not "soften" in a sense. The rules of the game did not yield to "green blackmail" because they adapted to political correctness.

On the contrary, they are old business people who have been successful in the market and are now relying on the right corporate environmental strategy.