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2008/4/14 12:37:00 24

The Bird'S Clothing Gets Involved In Trying To Sell Online.

Its 80% stake has been pferred to the wedding bird, try online ordering direct sales mode.

By purchasing treasure birds, the wedding birds will increase new income sources such as professional clothing group buying, personality customization and e-commerce.

On Saturday, Shanghai announced that it had completed the business change procedures of the treasure bird Clothing Co., Ltd. in April 11, 2008. The 80% stake in Shanghai Bao bird Clothing Co., Ltd., which was invested by Wenzhou Bo Rui Industrial Investment Co., Ltd., has been pferred to the company's name. Shanghai Bao bird company has become a wholly owned subsidiary of the company.

At present, the company has paid off all the equity pfer.

Xiao Bao Dong Xiao Fang said that Bao bird's technology has been successfully launched in the second half of 2007, and the direct sale mode of online ordering will not be ruled out in the future.

E-commerce is not the core business.

It is reported that in March 17th, the news birds signed a "equity pfer agreement" with the Wenzhou Bo Rui tomorrow Industrial Investment Co., Ltd. to acquire a 80% stake in Wenzhou Bao Rui Industry Investment Co., Ltd., which is held by the Shanghai Bao bird Clothing Co., Ltd., and the equity pfer agreement came into effect after the consideration of the 2007 annual general meeting held by the company in April 8, 2008.

In April 11th, shares were fully pferred and paid off.

"We originally planned to implement pipeline projects for a year, but due to the further tightening of land policies, the restrictions on the pfer of land use rights and the cumbersome pfer procedures, it is expected that the pfer of land use rights will take a long time to complete.

In order to speed up the utilization of funds raised by the company and raise the efficiency of the company's raising funds, the company intends to change the fund-raising funds and purchase the treasure birds mainly for the purpose of expanding production capacity.

Xiao Xing Dong Fang Fang, a good news bird, said that the future may not directly exclude the possibility of direct business cooperation between the birds and the birds.

In the face of fierce competition in the clothing market, the wedding bird has made 5 years' brand development plan.

Among them, through the acquisition of Shanghai bird clothing, launched BONO, CARLBONO and E-BONO brands respectively, thereby increasing new sources of income: professional clothing group buying, personalized customization and e-commerce.

Fang Xiaobo said: "on e-commerce, the company believes that it is a trend in the development of the industry, the company takes a steady step in the business strategy, which is not the core of the future business development of the company, and the strategy of the business is' profit from output and profit '."

The treasure bird will undertake e-commerce business.

In fact, news birds are adjusting their channel policies and trying to improve their product lines.

A senior official, who does not want to be named, said that at present, the news bird is planning to develop its direct selling business, namely, e-commerce, which is run by the bird company, which is completed after the acquisition.

It is reported that the direct selling technology of Bao bird technology is mainly based on shirts, men's trousers and so on, and invites Tian Jian, former president of YAHOO China, to serve as general manager of BONO.

A few days ago, BONO held the launch of new clothes and marketing strategy in 2008. It changed the way of men's clothing direct sales, and broke through the routine operation mode of IT manufacturers, and gradually shifted to the fashion brand's market operation mode.

The acquisition of "treasure bird" company boosts company development.

The company's brand will be able to achieve a good extension, enrich the brand content, will more effectively boost the company's brand strategy, will become a new profit growth point.

Qu Zhihang, an apparel industry analyst at Ping An Securities, believes that the addition of the treasure bird extends the product line and expands the brand culture connotation, which will play a more effective role in subdividing the brand and acquiring the market segments.

Shi Hongmei, an analyst at Orient Securities garment industry, further analyzed that Bao bird technology is the brand of high-end business clothes and customized products. In the future, it will mainly rely on the production base and customer resources of Shanghai Bao bird, and further enhance the growth potential of the business by strengthening brand promotion and strengthening sales incentives.

She is optimistic about the rapid growth of the birds in the short and medium term. She expects sales growth driven by factors such as the expansion of retail channels, the overall growth and integration of Shanghai's treasure birds and the rich product range. The company's profit growth in the next 2-3 years will exceed the growth of revenue.

//c