Calm Never Lets Me Miss The Opportunity.

CHIC just ended.

Some of the brands that made the best of the CHIC and attracted the attention of the audience were still lingering in the minds of the exhibitors.

However, industry experts and very experienced agents are often least optimistic about those "branded" brands.

They tend to look at them coldly, as if waiting for some "truth" to emerge.

The "frog" killed

What is truth?

In the eyes of those experienced buyers, the truth is not a busy marketing campaign at the CHIC exhibition.

They believe that truth is the ability of a brand to "coordinate actions".

"In other words, if a brand enterprise is a frog, then the frog's two front paws are trying hard to dial the water, and the hind feet are trying hard to pedal the water. The two front feet of the water are used for investment. The two hind legs of the water drive are R & D capability, production capacity, talent reserve and capital reserve.

This frog's "coordination ability" in front of the foot and back foot is very important in the market.

And this coordination ability is actually the ability to organize and manage.

An industry marketing expert said so.

However, there is not much good news after more brilliant corporate marketing.

It seems that the marketing method of such a big move makes the brand "frog" have a huge "front paw".

Unfortunately, due to the lack of strength in the "hind legs", the brand has been put to death at the drag of this huge front paw.

The marketing expert in the industry never gave up the opportunity to grafted a huge "front claw" for his "frog" friends who had no strong "hind legs".

That is to say, he knows that these brand enterprises are not able to bear the ability to take orders immediately, and vigorously help brand enterprises to "pull up the banner and drag the tiger skin".

As a result, the brand enterprises he collaborated with almost turned into "frogs" killed.

"Calm never lets me miss the opportunity."

The professional marketing expert does not seem to care about the ultimate outcome of brand development.

He is more concerned about his own Commission.

The Commission is determined by the percentage of the total marketing case.

So, every time he forgot himself, he did a great job of marketing integration.

During this year's CHIC, a veteran buyer once told a brand investment manager at the exhibition venue directed by the industry's marketing expert: "don't rush to sell your brand to me, because I have never been interested in the show, maybe that has also attracted my attention.

But it will never be the reason for my cooperation.

The brand's investment manager is very embarrassed, but his professional habits make him still full of faces.

He told the buyer with great experience: "I don't want you to miss such a good business opportunity.

You see, this 2008 is the right time for us to win the biggest market profit point.

When the veteran buyer walked away, he smiled and left a sentence: "calm will never let me miss any opportunity to make money."

In the eyes of buyers, what these marketing experts do is a "blind eye".

The harder they try to create an atmosphere, the more discerning their eyes will be for buyers.

More and more inexperienced agents came from all sides when they bought more investment channels by the buyers.

Most of the following situations will be faced with many problems such as "lack of design", "limited production resources", "management disorder", "cash flow is not smooth" and so on.

Investment is not a panacea. If the foundation is not mature, the planned and prepared merchants can make the brand enterprises develop calmly.