Quanzhou Creates Footwear Brand Regional Brand

Yesterday afternoon, the Quanzhou municipal government signed a memorandum of understanding on Trade and economic cooperation with the Hongkong Trade Development Council.

Accordingly, the two sides will work closely together to build regional brands, conduct international business training, and match business, business, financing and sales channels.

Huang Jinhui, vice president of Hongkong's TDC, told reporters that in the future, Quanzhou will take advantage of the Hongkong Trade Development Bureau's exhibitions, websites and network resources all over the world to promote Quanzhou's industrial clusters to international promotion, such as Jinjiang footwear, Shishi clothing, Nanan stone, Anxi tea and so on.

According to the briefing, this is the first time that Hongkong TDC has integrated various resources to create regional brands for the special industrial clusters in the mainland market in the international market.

"In the future, the Hongkong TDC and the Quanzhou municipal government will set up a working group to strengthen exchanges and cooperation between the two enterprises in workshops and training courses, so as to promote the development of Quanzhou enterprises in Hong Kong.

At the same time, the two sides will exchange information and research reports regularly.

According to Quanzhou's industrial characteristics and economic characteristics, Hongkong TDC will provide tailored services to Quanzhou's enterprises in Hong Kong, such as business matching, brand building, enterprise financing, procurement and sales channels expansion.

Wu Wenhui, representative of the Fuzhou Office of the Hongkong Trade Development Council, said.

The reporter understands that at present, Hongkong's TDC has begun to build regional brands for Jinjiang footwear industry and Shishi garments and other industrial clusters. The Jinjiang footwear industry will be introduced at the "Asian sporting goods exhibition" held in Hongkong in late October. At the end of the year, Quanzhou enterprises will be organized to participate in the "international promotion fair for small and medium-sized enterprises" and other activities. Next year's Hongkong fashion week will also organize Shishi garment enterprises to participate in it and focus on introducing the brand of "Shishi clothing".