Opening Up The "Second Battlefields" Zhejiang Enterprises "Going Out" To Crack The Dilemma Of Foreign Trade

Statistics show that in recent years, the speed of overseas investment of Zhejiang enterprises has accelerated significantly.

The total amount of overseas investment and Chinese investment doubled in 2007 compared with 2006, while two figures in the first half of this year increased by 107.4% and 133.4% respectively over the same period last year.

Increasing the pace of overseas investment by Zhejiang enterprises will not only help solve the current foreign trade predicament, but also become a new economic growth point for Zhejiang's foreign trade and economic cooperation.

So far, Zhejiang has approved 3157 overseas projects approved by the government, with a total investment of US $2 billion 520 million, and the Chinese side has invested 2 billion 146 million US dollars in more than 120 countries and regions around the world.

According to statistics, Africa and Southeast Asia are the most concentrated areas of overseas investment in Zhejiang, and the labor-intensive industries with relatively high degree of correlation with Zhejiang's regional economy are investment hot spots.

Among the overseas investment projects approved in the first half of the year, there were 43 textile projects, and the Chinese side invested 120 million US dollars, which was 4 times the same period last year; 19 clothing items, and the Chinese side invested 75 million 870 thousand US dollars, 24 times the same period last year; 14 agricultural projects, and the Chinese investment exceeded US $20 million.

Private enterprises are the absolute main force for Zhejiang enterprises to invest abroad.

According to statistics, in the past five years, the main body of 2/3 investment in Zhejiang enterprises is private enterprises, with 3/4 coming from private capital.

Every year, the proportion of private enterprises newly added to "going out" enterprises is over 95%.

Zhejiang Xin Lei electrical and Mechanical Co., Ltd. in June this year, in cooperation with Italy counterparts in Milan to establish a separate factory, the Chinese side to provide parts, the Italian side assembly listing.

Kangnai, a famous shoe manufacturer in Wenzhou, now has more than 200 stores or exclusive counters overseas.

Overseas M & A is becoming the first choice for some financially powerful enterprises in Zhejiang.

In February of this year, YOUNGOR group completed the delivery procedures with the US KELLWOOD company about the assets list of Hongkong new Ma group.

The $120 million acquisition is the largest overseas merger and acquisition case in China's textile and apparel industry so far.

Many small and medium-sized enterprises have chosen the way of "going to sea" to "go out".

Because small and medium-sized enterprises are too risky and costly to run factories abroad, one or several powerful enterprises take the lead in setting up development zones and industrial parks overseas, attracting clusters to enter.

The Yue Mei group of Zhuji, Zhejiang has set up a textile development zone in Nigeria, and plans to introduce 15 upstream and downstream enterprises into the industry chain, forming a complete industrial chain from spinning, weaving, embroidery and knitting to the whole set of garments. It has attracted 6 textile enterprises in Shaoxing to invest in the past.

At present, Zhejiang already has 4 state-level foreign economic and trade cooperation zones - Kangnai group Russia usurusk (China) economic and trade cooperation zone, HOLLEY group, Tai Zhong Luo Yong Industrial Park, Qianjiang investment company, Vietnam China Longjiang economic and trade cooperation zone, Geely Mexico China (Ningbo) Geely industrial economic and trade cooperation zone, ranking first in the country.

"Going out" opens up the "second battlefields" and brings three benefits.

Effective avoidance of trade barriers.

Xin Lei company successfully built a factory in Italy to avoid anti-dumping barriers, and the Vietnam US group's layout of Nigeria is also targeted at the local ban on the import of textile fabrics.

Enhance brand value.

The product of Italy factory of Xin Lei company has changed from made in China to made in Europe, and its price has increased by 50%. After Kangnai's shoes are widely distributed overseas, the retail price of products in Europe is more than 10 times the average export price of Chinese leather shoes.

Improve the global layout.

YOUNGOR group has acquired 14 production bases in Sri Lanka and Philippines, and has made its annual production and processing capacity up to 80 million. It has become the largest clothing manufacturer in the world, and more importantly, it has obtained five authorized licensing brands of ODM, including more than 20 well-known brands, including the original design manufacturer (Nautica), Perry Ellis and so on. A top team with decades of experience in international brand management and design experience has reached the sales channels and logistics systems of hundreds of department stores in the United States.

Fifth of them expressly provide that enterprises should be encouraged to open up international markets.

In depth implementation of the "going global" strategy, enterprises should be encouraged to carry out various international standards certification and overseas trademark registration, support enterprises to attend overseas exhibitions and key regional international exhibitions, promote enterprises to carry out overseas economic and trade cooperation park construction, set up marketing outlets outside overseas or produce processing enterprises, overseas project contracting, resource development and labor cooperation, and strive to create an independent international exhibition platform.