Clothing B2C Price Competition Is Heating Up

The business model of clothing B2C pioneered by PPG is becoming a trend. Recently, VANCL has confirmed that it has once again obtained venture capital amounting to US $30 million.

PPG's turnover last year exceeded 1 billion yuan, an increase of nearly 50 times compared to the same period in 2006.

The competition of the three big clothing B2C in the market has entered a hot stage.

Compared with VANCL's wide range of advertising promotion tools, BONO recently launched the "one dollar experience" plan, once again pushing the low price strategy to a climax.

According to a research report released recently by AI consulting, with the involvement of traditional clothing enterprises such as BONO, the current clothing direct selling market has been divided into two distinct camps. One is the channel mode represented by PPG and VANCL. Its advantage is that it does not involve production, processing and other links. It can be rapidly expanded by looking for OEM and capital. One is the product model represented by BONO under the auspicious birds. Its advantage lies in its controllable quality, abundant ground marketing resources, and brand formation. The shortcoming lies in the fact that the application of network channels has just started.