Brand Shoe Companies Launch Sports Shoes Customized Projects

The concept of "customization" is no longer confined to the field of high fashion and traditional clothing. It has become the latest focus of sports and leisure waves. In particular, the custom sports shoes service has launched a sports shoe customization project in the flagship stores of Adidas, Nike and other sports brands in Beijing, which can customize unique "tide" shoes according to their own personality.

Not long ago, Adidas designed a sports shoes called Lang Lang Gazelle specially for Lang Lang. Although ordinary people have no such honor, they can still realize the dream of having a pair of unique exclusive sports shoes. They might as well go to Adidas global brand center and have DIY pairs of sneakers named after their own names.

      时尚　颜色材质随心搭配

People will go straight to the four floor clover creative area, which provides two customized sports shoes, namely the fashionable shell superstar and the classic mizx700.

You can choose your favorite color and material through a computer console.

There are detailed color and material samples in the brochure: three materials: smooth, suede and comfortable, with red, orange, blue, green, black, white, gray and so on.

In addition, the back side, front side, stripe, heel, trim, heel, shoe house, lining, shoelace, toe and shoe sole color can also be freely matched and selected.

If you pick up your eyes, you will not be able to take the lead. The salesperson will take some model shoes for your reference. You may as well listen to their professional and good advice. For example, color matching is best not to exceed three kinds. The hottest part of this season is black and red and purple black match.

According to the shop assistants, many personalities will break the rules intentionally and try alternative styles of shoes.

Four tennis shoes, basketball shoes, football shoes and running shoes.

      专业　高科技扫描“量脚定制”

Mi Adidas sneakers on the first floor are more professional than the upstairs ones.

There are four tennis shoes, basketball shoes, football shoes and running shoes. Each shoe has different styles, colors, materials and individual signature to choose from. But the most attractive one is the professional foot structure scanning and dimensional measurement, which is the most accurate sports shoes for you.

There is a two meter "runway" on the ground before the screen. After barefoot running through the test area two times, the structure and the force diagram of the feet will appear on the screen. The salesperson will use the test data to analyze whether the force direction and the force of the foot are uniform in the movement of the tester.

If the foot is valgus, the "control type" should be chosen for customization. If it is varus, it must choose "buffer type".

After the foot is tested, the clerk will draw out a professional measuring device. When you step on it, you will measure the exact foot length and foot width. You may find that your right foot grows much more than your left foot, even the width is not consistent.

At this point, the salesperson will take out several shoe last according to the above data, and try to make sure that a Mr.Right sneaker belongs to you.