Shoe Leather Products Export Trend Innovation Theme Welcomes Olympic Games

With the change of the internal and external factors of the foreign trade environment, the export enterprises of traditional industries are facing greater challenges. At the 103rd Canton Fair, enterprises have taken measures to deal with them positively, and various initiatives have revolve around a common theme -- innovation.

Footwear industry highlights Olympic elements

For the brand shoe enterprises, the function of the brand exhibition is strengthening, and with the further development of the brand internationalization strategy, the export orders of individual enterprises' independent brands have increased.

Reporters learned that many brands of footwear enterprises in the Canton Fair to play the banner of Olympic elements, "Olympic year" atmosphere in the Canton Fair to be fully demonstrated.

The impact of this year's Olympic Games will be obvious in China, but it is not so prominent in the world. This year, foreign sports shoes are hard to say.

Nevertheless, reporters in the Canton Fair brand exhibition area still see that many shoe companies play the banner of Olympic elements, highlight the "Beijing Olympic Games" in the booth decoration and publicity, trying to attract more foreign concerns.

According to the analysis, in the long run, procurement is not only the price factor of competition, but also the quality and service of competition.

"The result of this competition is the survival of the fittest, and finally the survival of large enterprises, promote the industry's shuffling, let the stronger stronger."

Analysis of the industry.

Leather research and investment in ecological leather making

The leather products of this Canton Fair have done a lot of work in environmental protection. Some enterprises have applied ultrasonic technology, electronic technology, microwave and high pressure technology to the leather making process. Many enterprises have also realized chrome free tanning process, making leather products a real "green leather".

According to the exhibitors, with the increasing attention of consumers to green and health, leather products processed by traditional technology can no longer meet the needs of consumers. In order to realize the sustainable development of leather industry, domestic tanning enterprises are actively investing more in scientific research, using clean production technology and taking the road of ecological leather making.