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Haining: Turning Danger Into Machine, Creating Leather Development Microclimate

2008/12/15 0:00:00 68

Facing the world

financial crisis

Most of the enterprises in Haining are strengthening their internal management, product development and market under the guidance and promotion of the government.

Marketing

and

brand building

Efforts should be made to turn "danger" into "machine".

Walking into Haining Xinguang sunshine Electric Co., Ltd., the brightness of a new type of lighting on the aisle is amazing.

"This is the pparent alumina ceramic metal halide lamp just put into operation. The power is only 70 watts, but the brightness is equivalent to 700 watt ordinary incandescent lamp, and its life is 10 times of that of incandescent lamp."

Zhai Jianyue, general manager, said the company signed a strategic cooperation agreement for 5 years through the Fudan University and the US NLL company.

"This kind of lamp can be used in shopping malls, supermarkets, airports, gymnasiums, etc.

At present, the domestic market is basically monopolized by PHILPS, the world's lighting giant, and our product is one or two cheaper than it is. "

The company has invited 4 patents, but also "dug" to marketing talents, ready to make big markets.

Zhai Jianyue said that in January next year, he plans to invest heavily in developing core components ceramic tubes with the US side.

Once the core technology is mastered, the price can be further reduced by 2/3, which is enough to compete with PHILPS's products.

In order to help enterprises tide over the difficulties, Haining city strives to create an atmosphere of entrepreneurial innovation, boosting enterprise's independent innovation, pformation and upgrading.

As early as May this year, Haining began to mobilize cadres at all levels to go deep into enterprises and grasp the situation.

The 12 working groups, led by the city leaders, go deep into towns, villages and enterprises every week to solve the problems on the spot and to "lift the gas" for enterprises.

At present, the city once again launched the special action of "fighting for eighty days in a whole city, further tackling key projects and further deepening enterprise services".

In order to "force" cadres to familiarize themselves with policies related to economic development and enterprise operation and improve their ability to serve enterprises, Haining also organized a knowledge examination on economic development policy, and the main leaders of the city took the lead in the examination room.

Driven by the government, Haining's three traditional industries, home textiles, leather and warp knitting, have seen positive changes.

"China home textile culture and art creative base" and "China Home Textile Industry Association designer Haining training base" recently settled in Haining, relying on cultural creativity to enhance the added value of products and brands, becoming the "breakthrough" route of Haining home textile enterprises.

Haining China Leather City once again "changed face", the more than 70 headquarters building business district has started construction, will form the future Haining leather industry design, research and development, brand incubation center.

而在海宁经编产业园区，柔性灯箱布联盟标准日前通过审定，成为我国柔性灯箱布领域的第一个标准体系。浙江省经编产业标准化技术委员会、省标准化研究院的标准信息子平台均落户园区，入园企业正积极加入到行业质量标准的制订工作中，用标准提升海宁经编产业的整体水平。

Editor: vivi