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Chinese Shoe Enterprises Need To Grasp The New Situation And Consolidate Their Position.

2008/12/20 0:00:00 91

China's leather shoes manufacturing industry began in Shanghai and began in 1876.

First double modern

leather shoes

The "straight foot" shoe, which does not divide the left and right feet, has evolved into the left and right feet.

shoes

This is a major development of China's shoemaking technology.

Since then, China's modern leather shoes production has been gradually developed.

In 2006, China was above scale.

leather shoes

(boots) manufacturing industry completed industrial output value of 181 billion 578 million yuan, an increase of 19.81% over the same period, and the production and sales rate reached 97.9%.

The total output of leather shoes (boots) was 3 billion 77 million pairs, an increase of 14.37% over the same period.

In 2006, China exported 699 million pairs of leather shoes (boots), an increase of 11.77% over the same period, with an export volume of 19 billion 511 million.

dollar

An increase of 14.01% over the same period last year.

Imported leather shoes

(boots) 13 million 490 thousand pairs, an increase of 29.94% over the same period, with an import volume of US $278 million, an increase of 30.05% over the same period last year.

In 2007 1-11, the cumulative output of leather shoes was 3 billion 114 million 652 thousand and 900 pairs, an increase of 13.98% over the same period last year.

The cumulative output of leather shoes in Zhejiang was 975 million 506 thousand pairs, an increase of 22.13% over the same period last year. The cumulative output of leather shoes in Guangdong province was 906 million 963 thousand and 400 pairs, 5.16% lower than that in the same period last year.

  中国皮鞋制造行业在发展的同时,一些问题也日益显露出来。特别是品牌定位雷同,产品同质化严重,推广传播手段单一,营销理念缺失,缺乏渠道规划,产品质量及可靠性差,此外,渠道松散,企业竞争力不强,盈利能力弱等因素严重制约了行业的进一步发展和品质的提高。因此,中国皮鞋制造企业必须抓住新的发展形势,在产品研发上体现差异化战略和成本领先战略,加强渠道规划,打造价值链营销,加强品牌建设,提升品牌价值,只有这样才能在新形势下立于不败之地。

Editor: vivi

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