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Boss: Do You Know How To Write Stories In Corporate Blogs?

2008/5/15 15:51:00 42096

In general corporate blogs, we see a lot of subjects, one is expository, one is advertising language, the other is theoretical articles, these forms are very boring, it is difficult to be pmitted, only stories, have everlasting effect.

Let me give you an example: Moutai, a famous Chinese liquor, knows its advertising language, its product description, and its brewing principle is very few.

Only the story that happened in the world exposition has no words but spreads the world.

Speaking of the first World Product Expo, China has Moutai wine to participate in, but the world is not known. The members of the delegation are in a hurry to knock down the Moutai wine on display. The bottle is broken and wine is overflowing. When the fragrance is everywhere, the spectators are frightened and run away to tell each other that they are brand names.

This is the charm of the story.


If you read the book "the world is flat," you can understand how many stories the author has collected in the world to explain the fact that the world is flat.

These stories are so plain and ordinary, but those who read it will be impressed by the truth behind his story.


Is it difficult to write stories?

The trick is unexpected.

That is to say, a story is understood by everyone as a, and you have half written the understanding of B, which is half the battle, at least it has the conditions of communication.

A stock in the stock market is good for everyone. It will not spread. You can only tell stories that it is not optimistic.

This is the psychology and law in which people are spreading.


Writing stories can be omnipresent.

A product is good, not to be identified by experts.

Products are discovered, developed, produced, upgraded, packaged, sold, reviewed, returned, served, telephones, messages, etc.

There will be stories in every link, and a surprise story will become a wonderful story.


Try writing, and you will like it.

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