When Will The Profit Of Manufacturers Sell Bottom?

In this activity, the manufacturer's determination is to suppress the competing products through a strong promotion, ensure that the first brand in the area is occupied. In order to cooperate with the manufacturers, Huang has made strong support in accordance with the intentions of the manufacturers, and has implemented all the policies.

This is a typical manufacturer's bottom line policy.

Because the brand of A manufacturers is strong, so the front-line business personnel have a lot of overstaffing atmosphere. The implementation of the company's promotion is usually after the distributors plan to submit the report, they see that the end of the fight is finished, and then they leave.

      1、顺梯上梁：由于在促销活动中，大终端需要承担的费用为6个点，而在通路上只要承担3个点，然而大终端的数量一定，销售量的提升空间也非常小，无非为了展示企业的实力，抢占终端资源，争夺消费者的眼球，起到形象终端的作用；而通路则不同了，对批零店来说，平常基本上没有促销活动，在这个时候给与10个点的总体促销能够使他们受宠若惊，而且今年的促销力度比同行业竞争者大大高出了许多。

So at this time, Huang should increase the distribution of the channels, not only to increase sales volume, but also to make use of this opportunity to completely improve the network, eliminate the original market blind spots, and stabilize the customers' situation with the original subordinate customers.

      2、偷梁换柱：大终端的促销力度是20%，经销商承担6%，而在通路上是10%，经销商承担3%，地级市的大终端客情难以沟通，但在县级市场最大的终端对地级市的供应商事比较尊敬的。

Hwang can communicate with the county level terminals, even if the resources bear 2 points of the cost of the guests, the county terminal market as a county terminal market access to goods pfer station, anyway, factory workers do not intend to go to the county market to suffer.

From the big terminal or in accordance with the promotion of manufacturers in the implementation of the channel, so that Huang can get the terminal profit can be left 5 points gross margin.

      3、巧取豪夺：一般大终端为获取更多的利益，要求厂家做到“前三后七”的促销政策执行，也就是执行促销政策要提前三天供货，一直持续到促销结束后的七天内，这样整体的促销执行就延长了10天时间，黄某应该利用这10天的时间，通过偷梁换柱的方法，从大终端中倒出更多的产品，这样出来的产品按照平常价格销售，可以从厂家多获取14%的毛利。

      4、瞒天过海：黄某在经营多年后，何下游客户建立了很好的关系，与许多客户能够形成利益共同体，在促销即将结束的最后期限里，和下游客户共同压库，待价格恢复后，再将这些库存释放出来，按照平常的价格进行销售，这样黄某和客户可以共同吃掉厂家给的6个点的促销。

      5、委曲求全：在整个的促销活动中，黄某为求得费用核销的有利条件，应该在与厂家的合作中，做到对厂家的政策完全执行下去，对业务人员的工作全力配合，以获取厂家的好感。

In order to reduce the cost of logistics and warehousing, it is best to do a lot of joint operations for downstream customers, so that they can actively coordinate the manufacturers to deliver the goods to the county level market, thus reducing the cost of warehousing and logistics.

All in all, Hwang through the application of the above methods can completely pform some of the resources of the factory into its own through the promotion and pfer of the promotion policy when the manufacturer promotes the sales promotion policy.

Editor: vivi