To Start A Business, We Should Be Eager To Fail.

Failure and failure, speaking of Xu Shengguang's entrepreneurial experience, is full of ups and down, but in his words, entrepreneurship is "eager to fail."

In 2000, Xu Shengguang, who had just been admitted to Jinan University, had only 200 yuan of living expenses per year. In order to save money, Xu Shengguang only had a month to eat white rice, and he ran out of 200 yuan.

"I couldn't bear to be hungry, so I went back to the dormitory and gathered 12 Fen cents of my classmates' money to buy 4 small steamed bread for two days."

Talking about the scene at that time, Xu Shengguang felt very incessant.

The days without money made Xu Shengguang realize the urgency of making money. Soon, he found a part-time job selling family education, and recommended a tutor to earn 35 yuan.

With strong willpower and a positive attitude towards work, Xu Shengguang's part time business is in full swing. However, when he looks at his achievements, the boss deliberately seeks Xu Shengguang's wages.

In this way, Xu Shengguang was very rogue and "starved to death and no longer worked".

He started his own family education agency in Jida and exempted the parents' intermediary fees, and the family education company grew rapidly.

There is something wrong with the weather. Because of the withdrawal of partners and financial problems, the family education company is closed.

In March 20, 2004, Xu Shengguang won the biggest shop in the auction of "Guangdong university student employment and entrepreneurship practice base", but for various reasons, the venture failed again.

Although the two businesses failed, Xu Shengguang's job search path was plain sailing.

"After graduation, I went to a company in Zhongshan as a general manager because of my friend's invitation. At that time, the following managers did whatever they wanted and took bribes and took bribes, so I took them back from the warehouse's procurement and management rights, and quickly opened up the market."

Though he was young, Xu Shengguang did a lot of work.

Later, Xu Shengguang turned to Guangdong Zhongxing Business Management Consulting Co., Ltd., from the lowest telephone answering clerk, and has been a department manager.

"I have always wanted to be able to do something by myself, and I have accumulated rich experience in the company's work experience. I believe that entrepreneurship is closely related to its experience and work.

To start a business, you need to sum up experience and find business opportunities based on your understanding of your work.

Xu Shengguang, who was determined to start his own business, founded the Guangzhou harmony enterprise Consulting Co., Ltd. in 2006, and then founded the Guangzhou and Lee Cci Capital Ltd.

In Xu Shengguang's opinion, starting a business requires business experience, good projects, funds and strong teams. College students' entrepreneurship, lack of social experience and business experience are "bruising", so we must understand the industry's "inside story".

He said that he appreciated the way to start a business by choosing an industry that he was interested in, and then he went to work in the industry. He was familiar with the rules of the industry and found business opportunities, in particular, he needed to find a unique and profitable mode.

Xu Shengguang said that most people like to see the stories of others' success, while they value the experience of others' failure.

Summing up your own entrepreneurial experience can be summed up in 4 words: "eager to fail".

In his view, entrepreneurs must regard pain as joy and learn more from failure, including accumulating experience, tempering their will, constantly upgrading their thinking and gaining promotion.

"This is how I define failure. Failure is always called failure.

Everyone has a hesitant time to persevere. Miracles are always in the next second.

Life is like this. There is always the possibility of turning over. You can always achieve your goals. As long as you stick to it, find the right way.