What Does "Light" Tell You About Real Fashion?

Although we want to do a lot of exposure to the dress models in various directions, but because of the limited number of lights, there are too many shadows in some areas, so the feeling to customers is too dull to reflect the purpose of their brand youthful vitality.

If you can take full account of the display factors in the space design, the overall effect will be much better than now.

The window displays the color and texture of the clothing with a bright light from the front side and multi directions, and creates a very warm atmosphere.

But the lighting distribution is too average, and it doesn't reflect the sense of spatial hierarchy very well. It is slightly messy.

The multi angle lighting of the front window illuminated the dress model and the atmosphere props, which fully demonstrated the sense of quality and the sense of space.

But the lighting on the green background is straightforward, which weakens the culture that the brand should display.

At the same time, we should also strengthen the lighting of accessories.

The combination of background POP and lighting is a visual illusion for customers.

In the case of weakening the basic lighting, enhancing the key lighting and projecting it onto the product (avoiding the glare) can better reflect the texture of the product and also echo each other with POP.