Discount Clothing Is Popular In The Rural Market: Seize Opportunities And Become Bosses.

If you are a conscientious person, you will find that every day, the city does not know how many clothing businesses change because of the loss or the rental contract expires, plus the reasons for the season change, almost everywhere you can see the "blood sale", "jump building clearance", "seasonal treatment" and other major cards.

What if we sell these processed or discounted clothing to the rural market?

Find another way to find new selling points for business

In the summer of autumn, Lian Yuan ran cloth in a clothing market in Yongzhou, Hunan province.

One day, a cousin from her husband came to visit them in the city.

Before leaving, she asked her sister-in-law to go shopping with her and bring some clothes back.

Considering that it was not easy for her cousin to come to town, she took her to some shopping malls with high-end clothes.

After a long time, my cousin asked her, "cousin, these are high-end clothes, which we can not afford to spend in the countryside.

Do you know where there is a discount or sale of clothes? "Xia Qiulian blurted out," yes, do you want to buy discount clothes? "

Later, Xia Qiulian learned from her cousin's mouth that although the days in the countryside were getting better, the development was extremely uneven, and many people were not rich. Her cousin said, "to buy clothes, the clothes that are processed or discounted in the city are most suitable for us."

Xia Qiulian took her cousin to a somewhat biased clothing market, which sells clothes all the year round.

She helped her cousin to choose a set of inexpensive clothes and looked at her cousin's satisfaction. Xia Qiulian felt deeply.

One night, recalling the scene of the day and reminiscent of his current business, Xia Qiulian could not help but see: "right, is this not a good business opportunity?" every day, the city does not know how many clothing businesses have changed because of the loss or the rental contract expires, plus the reasons for changing season, almost everywhere we can see signs such as "blood sale", "jump building clearance" and "seasonal treatment".

If we sell these processed or discounted clothes to the countryside, will they satisfy the needs of the farmers' friends?

The husband also agrees with Xia Qiulian's idea: "this is a good idea. It not only digested the discount clothing in the city, but also satisfied the needs of the countryside.

Moreover, no one has realized this at the moment, and we have won the market opportunity.

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Touch the characteristics of "stagger" and go to business.

In September 2004, Xia Qiulian disposed of his inventory of cloth at a low price. He bought 5000 sets of discounted summer clothes, then rented a small van and pulled it to a market in a town several kilometers away from downtown.

Although the town is not large, there are many farmers in the market, and people come and go.

But from morning till night, Xia Qiulian's voice hoarse, but he sold only more than 10 clothes.

Xia Qiulian's heart could not help beating up the drum: can't farmers' friends see the discount clothes in town? For a few days, business has not improved much.

At this point, Xia Qiulian was somewhat depressed. She sneaked into other clothing stalls to observe.

After a dozen turns, the doorway was finally seen: the hot summer has long been over by now, and the farmers are buying clothes to pick up autumn clothes and trousers. Who will buy summer clothes, too? In September,

On the second day, Xia Qiulian pulled the remaining garments home.

Next, she found shops that were about to expire or were subdue because of losses, and bought nearly 10000 Yuan Qiu suits at one time.

This time, business is booming, selling more than 100 pieces a day.

But for two days, the farmers in the market suddenly lost a lot and their business was light.

On the fourth day, the peasants who went to the streets to go to the market got more and more business.

Xia Qiulian felt very strange. She pulled a fellow townsman and asked, "how does this sister-in-law happen to be reincarnation every 3 days? There are more people in one day, less people in two days, and more people in fourth days." this fellow laughs and says, "big sister, are you from the city? We are rushing to the countryside, unlike your city, every day we catch up. We have 3 days to catch up. For example, our town is catching up three, six and nine, that is, the third, sixth and ninth lunar month. Other towns are two, five, eight, and some are 1, four, and four.

After listening to each other's introduction, Xia Qiulian, who grew up in the city, realized that there was still such a custom in the rural market.

No wonder their business is good and bad for two days.

Xia Qiulian then started to think: since every town has a different day to go to the market, why don't I take advantage of the different market days of every town, today in this town, tomorrow to that town, the day after tomorrow, and then to another town, so is it not possible to do business every day?

Therefore, Xia and Lian tried to find out all the towns in the neighboring counties, and then divided the 3 towns into one group and carried out the best combination along the highway.

In this way, she easily solved the contradiction that no business could be done on the market.

Sure enough, since then, Xia Qiulian's business has been much better than that of the first month.

In less than 3 months, she made nearly 50 thousand yuan.