UNIQLO Reveals The Way To Serve Enterprises' Marketing Success

Speaking of the richest person in Japan, we are probably the first to think of TOYOTA manufacturing, or the operators of SONY, Hitachi and other electronic products.

Speaking of UNIQLO, the icy city who has always been most devoted to wearing clothes is no stranger to it.

It is said that in May 15th, the flagship store of Uniqlo, Nanjing West Road, Shanghai opened, and there were several long queues at the entrance. The staff had to lift up the wooden cards "queue up here and enter the store for 1 hours" to remind the customers.

"Before you go to World Expo, you will feel this battle ahead of time."

Some people complain, but the team is still growing, and it still does not decrease at 9 o'clock that evening.

I'm afraid you can all understand the miracle of making the richest man by UNIQLO.

Studying the growth history of UNIQLO, it is easy to find that "parity" is the winning weapon of UNIQLO.

The fashion design of Prada retired designers, the low-cost production of Chinese factories, and the adjustment of brand strategy in response to the two economic crisis have created a clothing brand which originated from Japan and swept the world.

The growth history of UNIQLO's richest man has made a footnote for "the strategy that suits itself is the best business strategy".

Seeing that many fashionable brands in the world are setting up factories in China, there is no doubt that no one will deny that we occupy an important position in the world garment industry. But without their "brand that can move the world", we also feel embarrassed by the big country of clothing production and consumption.

Is it a pity that Chinese clothing brands are not going to the world, or are they going to find their own advantages to the extreme?

"The best is for itself" is the answer.

Taking advantage of our strong production capacity, we seize the opportunity of big international brands to produce on our site, and our strong design team will identify their business strategy. Who says this is not a process of energy accumulation?

First class enterprises sell standards; second class enterprises sell brands; three generation enterprises sell products.

From selling products to making standards, maybe our Ryui Masa will soon be born.