Online Shop Name System: A New Turn For High-End Shoe Products Online Marketing

Since July 1st, the Interim Measures for the management of online commodity trading and related services have been implemented.

At the same time, SAIC said that the regulation of network pactions focuses on the network trading platform, and will conduct a comprehensive census of the network operators to verify the true identity of online stores.

Such news is undoubtedly a good news for high-end shoes.

"Online shop real name system" will suppress counterfeit and shoddy products.

Recently, the Internet circulated slogans for "anti counterfeiting and shoddy, safeguarding consumer rights and interests", indicating fake and shoddy orders.

Products such as clothes, shoes, electronics, toys, bicycles, books, audio-visual products, beauty products, accessories, mobile phones and so on, which are popular in online sales, are very popular on the Internet. Because small products are very familiar with people, they know very well about their sex. Cheap, convenient and visual pleasure have become the main driving force of online shopping. Users who buy these things are not afraid of being cheated, even if they are fooled, the losses will not be too great.

The network quickly selected has certain attraction.

However, it is difficult for us to see the signs of high-end shoes in online stores. Even if there are, Internet users will not easily buy them. Who dares to dump huge sums of money into virtual shops that do not know the real name? Only those "powerful companies" who dare to sell high-end shoes on the Internet, the other so-called "high-end shoes" that dare to sell in online shops are generally low in price, and no doubt they are fake and inferior products.

Some netizens are trying to see that buying some cheap high-end shoes can not become the mainstream of consumption.

On the Internet, who dares to take out a lot of money to buy luxury luxury shoes such as LV, Chanel, Dior, Saint Laurent, Fendi, Thierry Hermes, Deng Xi Lu, Dupont and so on?

The implementation of "online shop real name system" is conducive to the supervision and control of network marketing.

The state can make use of the network real name system to intensify the enforcement of counterfeit and shoddy products and ensure the thoroughness and pparency of "anti counterfeiting and shoddy".

At the same time, after implementing the "real name system of online stores", shop owners will also have scruples about selling fake and shoddy products, and selling genuine products will become the conscious behavior of shop owners.

When the sale of fake and shoddy products is reduced online, it is natural for consumers to buy high-end shoes from online stores.

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For high-grade shoes that consume thousands of dollars at a time, its marketing channels are squeezed in Limited sales channels such as exclusive stores, department stores, online stores, and TV shopping.

The author Tan Ru has studied in Beijing Yansha, Shanghai's Hang Lung Plaza, and some of the high-end shoe products stores in Hangzhou. In these shopping malls, high-end shoes occupy the most popular position, rather than a display for marketing.

There is no crowding in front of the store. Only the spotty temperament, the distinguished consumers appreciate the luxurious consumer goods with a critical eye.

Tan Ru has also seen some luxury shoe stores in the two or three tier cities, but they are rare.

With the development of science and technology, only high-end stores can be purchased in exclusive stores, and can also be bought at some luxury professional websites. According to Meng Pengjun, the CEO of luxury Asia network, the Internet will be one of the important channels for the world's luxury brands to enter China.

In fact, the implementation of the "online shop real name system" will broaden the sales channels of high-end shoes, so that more and more customers are willing to consult and consume high-end footwear products through the Internet.

Meng Pengjun believes that the most convenient channel for Chinese consumers to understand luxury goods is the Internet.

"The advantages of our industry can not be duplicated."

From September last year to August this year, only 2 million 520 thousand hits were searched by Google (Google) in "luxury Asia".

According to incomplete statistics, a week after the "real name system of online shop", sales of some high-end shoes on the Chinese mainland network increased: Sales of Saint Laurent shoes increased by 15.1%, and the sales of jair's nano air shoes increased by 26.5%.

"Real name shop system" can reduce the marketing fraud of high-end shoes products.

In the past, network marketing really carried many uncertain factors. Some even joked that "no one on the Internet knows you are a pig or a dog."

We can see consumers' skepticism about internet marketing.

Generally speaking, consumers do not want to buy high-end shoes in the virtual world, because they are afraid of Internet marketing fraud.

"Online shop real name system" just eliminates the consumer's worry.

Tan Ru thinks that the implementation of "online shop real name system" is very necessary for online sale of high-end shoes.

Why should the "real name system of online stores" be introduced? The business sector has long explained the fundamental purpose of its introduction -- protecting the rights and interests of consumers and promoting the healthy development of the industry.

To prevent sellers from using false names to cheat online buyers, and gradually clean up illegal online stores.

In Taobao, Baidu and ah, and other network sales platform found that high-end footwear business is now more active.

However, it is still a while to avoid counterfeit products of high-end shoes and eliminate the marketing fraud of high-end shoes.

The implementation of the "real name system" shop, the online shop has a regular license, consumers can check the shop license at any time, increase the trust of the shop, of course, the high-end shoes is a good, but also welcomed by the majority of consumers.

Recently, in the display of sina's "open consultation survey on standardizing Internet pactions" by the SAIC, the number of Internet users supporting the online real name system has accounted for more than 50%, and the endorsed vote is obviously higher than the opposition vote.

From the trend, the online shop real name system is imperative. With the "online shop real name system" escort, the high-end shoe product network marketing can seize the opportunity.