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Europe'S Largest Apparel Retailer Set Up Shop In Chongqing

2010/7/17 9:52:00 89

Apparel Retailing

Europe's largest apparel retailer set up shop in Chongqing. Yesterday, Longhu business announced that Sweden H&M joined hands with Longhu business and opened the first store in Chongqing in the North City street. It is tentatively expected to open at the end of the year.


According to the business introduction in Longhu, it has been more than half a year with the Swedish H&M, and the two sides have learned many times before they finally hand in hand. It is said that H&M is more critical of partners' choice, and local commercial ports, area and per capita consumption level should be considered. Chongqing North City Street store is also H&M's first flagship store in Southwest China. Hand in hand with H&M, Longhu business has also upgraded its image, including upgrading the H&M delineated store, including the installation of glass curtain walls.


It is understood that H&M settled in the North City Street, the original Milo coffee and the upstairs floor of the thousand thousand noodle, with a total area of nearly 2000 square meters. Reporters yesterday saw that the two floors of the site had been closed up. It was said that the original owners were evacuated due to the expiration of the contract.


European fashion 21 days to Chongqing, Sweden H&M is Europe's largest apparel retailer, and ZARA, UNIQLO three pillars, known as the world's most successful fast fashion brand clothing. It is understood that H&M shop in addition to selling clothing, but also sell cosmetics, the average price of clothing at 400-500 yuan.


Longhu business introduction, after H&M settled in Chongqing, the latest fashion in Europe only needs 21 days or so to synchronize with consumers in Chongqing. H&M was founded in 1947, and as of the end of November 2009, the company has set up 1988 stores worldwide.


Longhu business firmly sits on the top of Chongqing fashion. With the entry of H&M into Chongqing, the world's three fast fashion brands have entered our city. Among them, ZARA is located in Shapingba's Huanghua International Shopping Center, UNIQLO and H&M are located in Longhu City North City street.


For the purpose of introducing H&M, Longhu has not conceal its ambition. Longhu business related personage introduced, after several years of development, Longhu business, especially the North City day street has become the trend gathering place of Chongqing fashion dress, the introduction of H&M, so that the status of the Longhu fashion dress is more consolidated.


It is understood that the commercial area of Longhu Tian Cheng street in North City is 140 thousand square meters. Apart from the Far East department store, only more than 300 of the major clothing brand stores are the most concentrated brand clothing sales centers in our city.


Sweden H&M is the largest apparel retailer in Europe. It is known as the most successful fast fashion brand in the world with ZARA and UNIQLO.
 

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