Yao Ming Reebok Friendly Break Up &Nbsp; Or Hand In Domestic Sports Shoes Brand.

Domestic basketball superstars

In the autumn of 2003, Yao Ming signed a contract with Reebok Co for 7 years. It was learned that the amount was up to US $50 million, and according to Yao Ming's performance in NBA, the contract could be extended or even the contract between the two sides could be extended to life.

But obviously, Yao Ming and Reebok's cooperation is not pleasant.

On the one hand, Yao Ming continued the embarrassment of "the center does not sell shoes". Although Reebok launched a number of personal shoes for Yao Ming, they were all in the state of "red shoes." even though Yao Ming led the Chinese men's basketball team to the eight finals in the Beijing Olympics, it did not change the awkward situation of Reebok.

On the other hand, since the acquisition of Adidas in 2006, Reebok has gradually turned its feelers into the hip-hop music industry and changed its fashionable young line.

In order to meet their own positioning, they heavily signed this year's top champion Xiu wo.

So it is impossible for them to renew their contract with Yao Ming.

On the contrary, in recent years

It is understood that in the battle of Yao Ming's war boots, two domestic brands have already been in the leading position.

Yao Ming himself is particularly partial to Chinese brands. At present, Lining and Anta have already entered his scope of consideration.

As O'neal and Lining have already been released, Lining is in urgent need of a heavyweight spokesperson, while Scola has this love card.

In addition, it is said that Anta has invested at least 500 thousand dollars as a "emotional investment" in the Yao Na charity competition.