Double Elephants Will Be Fully Benefited As The Leading Enterprises In The Domestic Microfiber Industry.
The launch process of double elephant capacity is faster than that of other industries such as He Xin and Tong Da.
Faucet
Enterprise.
In the 2010-2012 year, the company benefited from the investment of microfiber production in the investment and investment projects, and the capacity increased by 45% over the next three years, showing a rapid growth beyond the industry's growth rate.
Double elephants benefit from the improvement of the market position of the downstream domestic sports shoes brand.
2005-2009 years, the top five in China.
Sports brand
The market share increased from 34% to 43%, basically equal to the international brands represented by Nike and ADI.
The development time of the company's super fiber business is not long, and it has not entered the purchasing system of the international sports brand.
The improvement of the market position of domestic sports brands will surely accelerate the regional adjustment of the global superfine fiber production, and the company as a leading enterprise in the domestic super fiber industry will fully benefit.
The change of product structure brings about the improvement of the company's gross margin level.
Artificial leather synthetic leather products comply with the cost plus pricing method, and the gross margin level is stable for a long time.
At present, the company is basically in full production, old fiber products.
Gross profit margin
It will remain at around 25%.
The gross profit margin of the second generation of the project is expected to reach 35-40%.
With the increase in the proportion of fiber revenues, the company's consolidated gross margin will steadily increase.
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