Holland Fashion Brand WE Will Open 200 Stores In China

Xinhua Hague, August 4

Group spokeswoman Debbie Hausmann said China's potential customer base has great room for development.

WE will continue to play the leading role in Holland and Europe, and face the white collar with its unique dressing style.

It is reported that WE fashion group was founded in 1962, but its brand can be traced back to 1917.

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At present, WE group and one family

Supplement:

According to overseas media reports, after the two World War, the clothing and mail order industry in Holland has undergone decades of evolution, and the impression of consumers on the mail order industry has shifted from the previous low price dress to the current low, medium and high quality products.

The ordering method has also been improved. In the past, consumers must mail orders, and now they can order online all day, and the mail order industry also ensures that customers can receive orders within 24 hours.

At the same time, the present payment terms are quite convenient for consumers. Besides receiving credit cards, consumers can also pay installments.

While most consumers still doubt the credibility of mail order operators, many people prefer to use mail order services.

In terms of fashion consumers, women are the main mail order advocates, and the majority of them are elderly people.

Mainly because the elderly do not like to buy things in crowded, fast-paced city centers.

In addition, overweight people also prefer mail order, especially those with size 46 or more in Europe. It is not easy to find the right size in general clothing stores.

Compared with the general store only provides the popular size, the size of the mail order shop is quite complete. Consumers can try comfortably at home, but if they are not satisfied, they can also return the goods.

The convenience and timesaving provided by mail order are the reasons why many people like to mail order.

However, price is the main reason for consumers to decide whether to buy or not.

Take fashion clothes as an example. Early consumers are most concerned about the low price. Gradually, consumers not only require good quality clothing products, but also require washing machines to wash.

Therefore, the "famous brand and the average consumer can also afford the price" is the key point of the mail order business now, and the industry also offers discount sale at the end of the season.