Shenyang's Five Love Fashion City Is Looking Forward To Nirvana After Its Glory.

Once brilliant, expect nirvana.

Shenyang five love market is a very important component of Shenyang's commercial circulation field. Once the five love market is one of the ten famous wholesale markets in the country, among which, the clothing trade of Shenyang five love market runs across the northeast and radiated the international market. The brilliance of the five love market has created abundant tax and employment resources for Shenyang. It has played an irreplaceable role in fully meeting the clothing consumption demand of Shenyang and even the northeast people.

In 1997, the five love fashion city opened, and the new interior standardized business philosophy moved the clothing trade in the five love areas from the stalls and shantytowns to the buildings. At the same time, it changed the situation of decentralized management and chaotic management, and improved the overall management level.

Up to 2010, China's economic construction has entered a new stage of development. Along with the development of the northeast and the development of Shenyang, the overall development of the five love market has made corresponding progress. However, thirteen years later, compared with the overall development of the market, the development speed of the five love clothing trade is obviously lagging behind, compared with thirteen years ago, it has not changed significantly. One of the consequences is that the business cost of the merchants in the five love market is very high, and the high rent can only be transferred to the next level operators and consumers. This led to the fact that the five love market not only lost the price in the traditional logistics wholesale trading field, but also had no time to prepare for the upcoming commercial competition in the era of e-commerce. How can five love reshape glory?

Way out:

Brand development strategy of Shenzhen, Hong Kong and Macao

The upgrading of the five love market came into being. In July 2010, the Hong Kong and Macao brand fashion (clothing) Trading Center, with the wishes and requirements of the five love operators, built the modern shopping malls wholesale trading center with the opportunity of the transformation of the only passenger and freight center of five love. It provided a huge platform for the brand modernization and upgrading of the five garment industry, and also provided an exploration model for the upgrading and development of the five loves.

Shenzhen, Hong Kong and the United States Bobo currently owns the largest volume of clothing business in the five love market: the one or two phase has a total construction area of more than 400 thousand square meters, and it can operate over 250 thousand square meters, which is more than 2 times the existing five love garment business area. Shopping malls are all luxurious and well decorated, and the business environment is brand-new. At present, the construction of Shenzhen Hong Kong and Macao fair can fully meet the requirements of the volume of garment trade and the overall requirements for hardware environment at the present five love market, thus providing an unprecedented excellent business environment for garment operators.

In Shishi, Humen, Beijing and Wuhan, we will recruit merchants for large brand clothing brands, introduce famous brands, establish Northeast regional headquarters, enhance the agency level and regional influence of the five love clothing brand; the United States will retain 50% of its proprietary property, and divide the remaining 50% into several major professional clothing trading areas, including brand clothing, trousers, wool, cashmere, underwear, fur, fashion products, etc., to attract all kinds of clothing operators in the five love market. The United States will introduce a large core brand into a lower sales price, convert its original high rent into real assets, and have completely self owned shops in the original 5 to 6 years rent, so as to reduce the operating costs and seize the market. At the same time, Shenzhen, Hong Kong and Macao have provided an unprecedented opportunity to reduce business costs and expand brand channels for the apparel business operators of the five love market: At the same time, it will create a complete chain of clothing brand incubation, set up tens of millions of special promotion funds, introduce quality new brands to the outside world, or help operators to introduce new business varieties.