Who Is The First Gun To Raise Clothing Prices?

Compared with the sharp rise in grain prices, the clothing industry appears silent.

Cheap Road, Shanghai

According to the data released by the National Bureau of Statistics yesterday, the clothing category dropped by -0.8% compared with the same period in the eight categories of CPI, which is basically consistent with the public's feelings.

In fact, clothing products do not lack the price tag.

An industry insider said that the price of long cotton at the end of last year was 22 thousand ~2.3 yuan per ton, and now it is up to 29 thousand yuan per ton, and the fine cotton is about 15 thousand yuan per ton, and now it rises to 19 thousand yuan per ton.

Cotton producers account for a considerable proportion of the United States and Costa dresses and men's clothing men have said that the current retail prices remain stable, will not raise the price.

A person from YOUNGOR group said that although the price of cotton rose sharply, the ability of YOUNGOR group to digest the cost increase was relatively strong. First, the procurement side started early, and when the cotton price was still in the low position, it bought a lot.

In addition, YOUNGOR group has its own garment factories and retail channels, and has strong pricing power.

Therefore, in the first half of this year, the sales of YOUNGOR's domestic clothing increased by 16% compared with the same period last year, and the profit increased by 87%.

Another industry insider said that the clothing industry is now facing fierce competition. Some people once joked that even if the national garment enterprises stopped working for one year, the clothing of the consumers would be enough for the whole country to wear for one year, so the clothing enterprises would not easily raise their prices. Even if the cost was rising, most of them would not be willing to start the first shot of raising the price.

At present, sports products industry has a discount, and sports brand buying one get one activity has been staged frequently in prosperous commercial circles around the world. Li Ning Co is an exception.

In June this year, Li Ning Co announced that the average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the retail price of clothing products increased by 17.9%.

According to people concerned, Lining's price increase is not directly related to the rising cost of cotton and so on. The price increase is mainly aimed at enhancing brand positioning and narrowing the distance between pnational sports brands.

YOUNGOR, the people, do not exclude in the future to improve the price of products.

He explained that a brand of foreign luxury brands sold to 2000~3000 yuan, and with the gradual improvement of YOUNGOR brand and quality, approaching foreign luxury brands, products have the need to raise prices.