How To Make Best Use Of Brand Clothing Agents

nowadays

"Suddenly, like a spring breeze, thousands of trees and pear blossoms", clothing brands mushroomed like mushrooms since the early 90s.

The original clothing wholesalers also gradually become brand agents.

Why should a wholesaler turn into an agent? The so-called "benefit for others" is, of course, profit driven. In essence, it is also the market advantage of brand franchising.

A large number of facts have proved that the wholesale market is not only a brand agent, but also a risk factor, a profit margin and a market competition ratio. Besides, from the analysis of the macro industry development trend, the wholesale market is near the sunset.

Many economists have written books and do a lot of analysis and demonstration.

Since the brand agent is profitable and has a future, how can we become a successful brand agent?

To put it simply, we need to wait for action and do what we can.

The so-called "machine" and "force" is a prerequisite for successful brand agent.

Most of the fashion brands nowadays are franchised business models, and franchising is the most successful marketing mode nowadays.

Therefore, the most important thing for agents to do well in brand agency is to understand the rules of franchising.

The core of franchise is unification, which is a copy process of a successful mode.

Agents are not only goods, but the whole mode, including brand logo, shop name, trademark, operation standard, product and service quality standard, business policy and so on.

And this whole mode is the successful mode of headquarters, which has been proved by practice for a long time and has absolute scientific and market advantages.

If the agent can not understand and implement the essence and requirements of the mode, the market advantage of the model can not be reflected.

Therefore, after choosing the brand of agent, agents should first understand the business model, business philosophy, brand culture, brand characteristics and market positioning of the headquarters. In strict accordance with the principle of "unification", we must carry out and disseminate the market in the jurisdiction area, and ensure that the market of the jurisdiction is consistent with the requirements of the headquarters, so that you can get rid of the resources of the brand and make the brand your Qian Shu.

Of course, understanding franchising is only a preliminary idea, and more importantly, execution.

Whether it is the unification of "store side" or "nanny" terminal maintenance, you must have a strong organization and team to carry out it.

This requires agents to carry out "company operation". We must establish a sound operation institution and train a comprehensive and professional marketing team to truly undertake the construction and maintenance of terminal network, ensure the healthy and healthy development of terminal network, and maximize the efficiency of brand marketing.