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It Is Difficult For Material Products To Rise And Fall Easily.

2010/8/26 16:32:00 77

"Raw materials have gone up very badly now, and raw materials both at home and abroad are rising.

Clothing cost

It's also tricky to follow the rise. "

A few days ago, Chen Lingmei, chairman of Shenzhen winner clothing, told the author that the company is the leader of China's high-end high-end women's clothing.

What makes Chen Lingmei feel awkward is the rising labor cost besides raw material costs.

The author learned yesterday that in order to alleviate the cost pressure, many brands of clothing in this year have raised the sword of raising prices. At present, the retail price of brand clothing has generally risen by 10%-15%.

Some clothing companies said that the price will continue to increase in the second half of the year. Some people in the industry expect that the wholesale price of clothing products in autumn and winter will also increase by 10%-15% this year.

Clothing brand

Collective price increase

Rising prices have become the mainstream of this year's clothing industry.

Yesterday, I looked up the latest information published by several listed companies, quarterly reports and other materials, and found that many clothing brands have made the up-regulation action on the price this year.

In the field of sportswear, XTEP (01368.HK) announced semi annual report yesterday that the average selling price of footwear products increased by 6.6%, and the average selling price of clothing products increased by 13.9%.

After raising the price,

XTEP

The average selling price of footwear products is 85.7 yuan, and the average selling price of clothing products is RMB 52.5 yuan.

The other two brands, Lining and Anta (02020.HK), also raised their prices in the first half of this year: among them, Anta reported that in the first half of this year, the average selling price (wholesale price) of Anta footwear increased by 2% to 96.9 yuan, and the price of clothing products increased by 7.1% to RMB 49.6 yuan.

Li Ning Co also announced in June this year that the average retail price of footwear products increased by 7.8% in the fourth quarter of this year, and the retail price of clothing products increased by 17.9%.

In the field of casual wear, Haitong Securities research materials also show that YOUNGOR launched new products in 1-5 months this year, the average price increased by 15-16%, resulting in its clothing sales increased by 4-5%, sales volume increased by about 20%, and gross profit was more than 50%.

The price increases provide a guarantee for the major garment enterprises to maintain their performance.

XTEP said its overall revenue rose 22% to 2 billion yuan in the first half of the year, 2.1 percentage point to 40.7% in gross profit margin and 2.4 percentage point to 22.2% in sales in the first half of the year.

Anta semi annual report also showed that the company's turnover increased by 22.6% to 3 billion 453 million yuan in the first half of the year, net profit rose 25% to RMB 760 million, gross margin increased 2.2% to 43.7%.

Anta explained that one of the main reasons for the increase in turnover was the increase in average selling price and sales volume.