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Anta And Other Quanzhou Shoe Companies Want To Push High-End Products To Prepare For The Asian Games.

2010/8/27 16:13:00 33

Journalists learned that at present

Quanzhou City, Fujian

Existing part

Shoe enterprises

Brewing high-end products with high price for research and development is expected to be launched during the Guangzhou Asian Games held in November this year, so as to achieve two price increase.

"Price volume" two sets of actions are not difficult.

On the 16 day, Anta Sports Products Limited announced its interim results. The data showed that the average wholesale price of the brand footwear products reached 96.9 yuan, up 2% from the first half of last year, while the sales volume reached 18 million pairs, representing an increase of 9.3% over the first half of last year.

A few days ago, XTEP International Holdings also released the relevant data in the fourth quarter of 2010. The data show that in the series of products, the most important series of orders with running shoes are the most significant, not only the sales volume increased by 30%, but also the average selling price increased by 10% overall.

It is understood that some products such as 360 degrees, Hongxing Erke, PEAK and so on have raised the selling price to varying degrees.

Data released by several companies show that most footwear and

Clothing products

The average selling price is nearly 10% higher than that of last year, while the corresponding sales increase is more than 2 times the price increase.

At the same time, the price of shoes and shoes of small and medium-sized brand shoes enterprises has also gone up.

Promotion of price increase in all wars

Reporters learned from the Quanzhou footwear industry association that the price increase of shoes is mainly due to the rising cost of raw materials and labor since the beginning of this year.

"This year, the cost of shoe materials has risen by about 10% to 15%, and the wages of most shoemaking enterprises have increased by nearly 20%."

According to the analysis of relevant persons.

Star strategy is expected to succeed

At present, Anta, XTEP, PEAK and other shoe enterprises have achieved the scale effect to a certain extent, with the way of early bargaining and mass purchase of raw materials, so as to control the production cost.

In addition, the recent promotion of star products through sports stars and sports events to raise the selling price is also a way for shoe companies to pass on cost pressures, raise prices and keep sales.

According to reports, just concluded XTEP's order meeting, XTEP said, will also be in the first quarter of 2011, the order will launch the "XTEP Bermingham" product series, further improve XTEP's brand image and sales price in the domestic and foreign market; PEAK's cost-effective basketball star products will be 50 yuan to 150 yuan higher than the original product price.