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New Qi Pu Ranks The Ten Largest Clothing Market In China

2010/8/28 11:47:00 59

"Business is becoming more and more difficult now."

many

Clothing wholesale

The market operators all sigh.

This may be because copying copy is becoming easier and easier, and people's consumption demand is not limited to the functional requirements of the product. If the unfavorable factors of the external environment are added, for example, it is autumn season, it should be the peak season for autumn clothing sales, but the temperature is still high.

Then, some brands lacking unique advantages will be greatly affected.

As we all know, a real clothing brand must satisfy consumers' emotional needs in addition to products and services that are different from competitors.

Shanghai new seven Pu clothing market is known as Shanghai Cheap Road clothing wholesale business circle only "clothing brand incubation base".

This means that the number of clothing brands owned by the new seven Pu market has reached a sizeable scale, and the risk tolerance ability of the operators or markets has already taken the lead.

Walking in new seven pools

clothing

In the market, you will find that those areas with high popularity are full of potential for development.

brand

。

Zhang Yu, the operator of the third floor "Huali wood garden" shop, admitted that the market is more difficult than ever, but her business is still very good.

Zhang Yu is the two brand general agent in East China. The products of these two brands are similar and complement each other.

Select the top quality fabric, directly look for the fabric factory to make the special order, produce and make hand-made fine craft, these characteristics are not easy to be copied, and the styles and sizes are quite rich.

Zhang Yu said, "my product is mainly for customers who are very old and pursue high quality life.

They are very generous in buying clothes.

On the third floor, Xu Guangling, the boss of Tang Yirong, was also very busy.

Tang Yi Rong Tang costume Co., Ltd. is an independent brand dealer directly entering the market. Its products are characterized by the combination of traditional Tang style and modern fashion elements, rich in style, fashionable and solemn, and fabrics using silk, fragrant gauze, linen and so on.

Xu Guangling said that although the homogenization of products is serious, "Tang Yirong" has its own factory, and can win in terms of quality, cost and service.

He also said that in the new seven Pu business, he did a lot better than his business.

The strategy of "one level wholesale" always adheres to the lowest standard of merchants. Besides, there are also brands of brand manufacturers and market culture.

No matter where the brand comes from, the new seven pools should be screened: whether it has brand characteristics or competitiveness, or merely a trademark.

This is an important part of ensuring market prosperity and stability.

For these brands, there are corresponding preferential preferential policies for new brands, including brand promotion, cultural construction, rentals, and channel development, so as to ensure the market retention of brand products and promote the sustained and healthy growth of brands.

The manager of new seven Pu said that giving full play to the incubation function of the market brand is a long-term and systematic management project, and is also the strategic direction for the development of new seven pools.