Internet Marketing Mining Huge Business Opportunities In Men'S Wear Market

2010, garment industry Electronic Commerce Ushered in a new opportunity for development. As an important branch of the clothing industry, men's clothing has also become an e-commerce market with high influence and high market share with this wave of e-commerce boom, forming a peak in the development of the industry. According to survey statistics, 95% of men are unable to buy clothes in real time because of busy work or other reasons. So most men are more and more keen on it. network Shopping.

　　 Mr. fashion The founder of the wholesale clothing network (www.fadhomme.cn), Mr. Zhang believes that under this background, the future men's clothing e-commerce. market There will be no limit. Mr. Zhang has accumulated more than ten years in the clothing retailing and wholesale industry. Especially in the aspect of entity management, Mr. Zhang has been the 4 shop owner whose business area is 150 square. But in the course of sustainable development, Mr. Zhang also encountered problems such as inventory backlog, single sales channel and increased sales cost in the wholesale clothing industry. Although a variety of marketing methods have been tried to expand sales channels and speed up the flow of clothing, the effect has not always been ideal. A chance to let Mr. Zhang understand that the original clothing can not only be wholesale in the physical store, but also can be wholesale through the establishment of clothing website. This discovery has enabled Mr. Zhang to find a new direction of business development -- to set up a wholesale website for clothing.

However, in the process of building the website, Mr. Zhang gradually found that it was not a simple job, but a complicated project. First, Mr. Zhang needed an absolutely professional clothing wholesale website. Its professional expression must be refined to every function and appearance. Secondly, there must be a set of solutions and a professional team to be ready to solve a series of problems that may be encountered in the operation of the website, and the new needs arising from the development of the business. To this end, in 2007, Mr. Zhang chose to adopt the distribution solution of ShopEx, the largest e-commerce software and service provider in China: distribution Wang, to build his own network distribution platform. "Over the past few years, our business has not only developed longitudinally or horizontally, but also the number of our team has grown from a few people to more than a dozen people!" Mr. Zhang said. Now fashion gentleman clothing wholesale network is not only a website specializing in the wholesale trade of men's wear, but also the wholesale business of foreign trade women's clothing. With the unremitting efforts of the whole team, the fashion dealer's wholesale clothing network has established a good cooperative relationship with Taobao, pat, and ah, and so on. It has realized the transformation from a single wholesale of men's clothing to the wholesale of men's clothing and wholesale of women's clothing at the same time, and has created more profit margins and better after-sales service system for many franchisees.

Mr. fashion's clothing wholesale network has made great efforts in the design, quality and marketing mode of men's wear through the market training in recent years, and has also formed a product style with rich enterprise characteristics. Its fashion and fresh style has won a large number of fans' support. The distribution platform, tools, preferential policies and perfect affiliating policies made by distribution king also make many franchisees praise. Mr. Zhang believes that through the close cooperation between the whole team and ShopEx, we have the ability to bring the fashion reality wholesale network to a faster and better development stage.