Shoe Enterprises Occupy Consumers And Minds Conquer The Market.
Only occupy mind It will occupy the market. This is U.S.A Advertising expert Leo Burnett put forward. Only take the consumer's mind first, your product will arouse the consumer's desire to buy.
Advertising can help you do that.
Advertising is a process that causes consumers to pay attention to their products.
A good advertisement can catch the psychological characteristics and rules of consumers well, and create a resonance through their own creativity and these characteristics and rules.
Such advertisement can produce strong impact, impress consumers, and stir up desire to buy.
Before liberation, there was a shoe shop in Nanjing. The brand was old, but no one was interested in it.
Soon,
Boss
It is found that many businesses and famous stores sell goods by advertising.
So he also wanted to advertise.
But what kind of advertisement can impress consumers?
At this time, Mr. Zhang came to the table and said, "business competition is like war. We must pay attention to strategy. If you spend money in the advertisement of the biggest newspaper in the city for three days, the problem will be solved.
On the first day, only a big question mark was asked, and a small line was written below. For more details, please see the Ming Japanese press.
Second days as usual, wait until the third day to solve the mystery, the advertisement says, "three people must have my teacher, and three people will have my shoes - he Ming leather shoes."
The boss's eyes lit up at once, so he acted accordingly.
As soon as the advertisement came out, it attracted the readers.
The boss is very aware that advertising should not only enhance readers' impression of advertisements, but also grasp the psychology of readers seeking knowledge.
Mr. Zhang can be seen as an ingenuity for what he can do to attract more people.
He took advantage of people's special interest in suspense, and hung up his appetite.
Although advertising is simple, it is a great success to dare to innovate and break through traditional ideas.
To occupy the minds of consumers, apart from advertising, providing differentiated products is also an important way.
The former is to publicize existing products, while the latter is to create products that are not available.
If the two are to succeed, they must first occupy the minds of consumers.
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