Eleven Wedding Season &Nbsp; Wedding Dress Companies Are Busy Developing Overseas Markets.

Approaching eleven, a good time to get married.

Custom wedding dress originated in 2003 or so.

At the very beginning, the development of China's wedding dress industry has gone through 10 years, from pure photography to timely lease and to collection.

With the improvement of living standards, the requirements for weddings are also getting higher and higher.

Wedding dress is not only a wedding dress, but also a wedding day.

The original wedding dresses were leased at 380~680 yuan / day, while the wedding dress was not available.

In 2001, with the change of consumption concept, many wedding photography shops and wedding companies began to set foot in the wedding dress rental market.

Later, the rental "second-hand wedding dress" has been unable to meet the needs of fashion newcomers.

Consumers began to aim at 600 yuan ~3000 yuan range of high-end wedding dress.

Some newlyweds even throw thousands of gold to buy wedding dresses.

Wedding price interpretation

The hot wedding dress craze has also made the price of the wedding dress the object of consumer concern.

Suzhou wedding dress was once a bit of a time when the price was cheap. But consumers found that the quality of the wedding dress of three hundred or four hundred yuan in Suzhou was not high. Sometimes the thread fell off slightly, and the style did not match the tastes of the newcomers pursuing the world fashion.

At the same time, from Shanghai, Guangzhou and other high-end wedding dress has been sought after by fashion newcomers.

The price of the wedding dress is determined by its cost. The price of imported satin is only five or six times that of ordinary satin.

A good wedding dress is not only based on good fabrics, but also includes handmade craft level, including popular hand embroidered embroidery, wedding drill, sequins, and some decorative soft yarns and flowers are manual sewing, plus the designer's design concept and professional wedding dress shop's point to point sales, so that the small wedding dress shop has been opened.

There are hundreds of diamond inserts on some fine quality wedding dresses. It only takes dozens of hours to set up the drill, and the lines of embroidered drill are all high-grade special wires. Although the pins and feet are exposed outside, there is no trace in sight, and the cost is naturally high.

Despite the growing demand for bridal dresses in China, wedding dress companies are still focusing on foreign markets.

At present, there are more than 2000 wedding dress production and related enterprises in the country, but most of the wedding products are exported to Europe, America, Japan and Korea. Among them, the Guangdong Ming Rui group has been processing wedding dresses and evening dresses for the top brands in the world. The highest price of the dress price is over 10 thousand euros (i.e. RMB 100 thousand yuan).

The most important reason is that the consumption level of domestic market can not meet the cost demand of wedding dress manufacturers.

For example, a wedding dress, the export price of 6000~10000 yuan, while in the domestic only 1000~2000 yuan.

Therefore, most of the wedding dress manufacturers basically take the "outer sheet" as the main consideration in the domestic market.

The fabric that produces high-grade clothing also relies on imports for a long time. It is mainly processed by materials, and its own brand is few. This is also one of the factors that lack the brand of wedding dress in our country at present.

Large enterprises are busy exploring the international market, ignoring the domestic market. With the increasing demand for wedding dress in China, many small wedding dress enterprises begin to develop this market and rush ahead to grab a piece of cake.

In the Taobao shop, many shops that customize wedding dresses are an important manifestation.

I believe that with the further improvement of the domestic wedding dress, the large wedding dress production enterprises will also pay attention to the domestic market and promote the continuous hotness of the domestic wedding economy.