Autumn Brand Shoes Prices Rise

On September 18th, international crude oil (76.48, -0.32, -0.42%) fluctuated, raw material prices rose fiercely, and human resources cost rose.

Do not think that these economic events are far away from you. You can see through shopping malls. These seemingly remote economic events will allow you to pay more than one hundred yuan for the purchase of autumn shoes.

Yesterday, the reporter learned from the shopping malls in Zhengzhou that the autumn of the new cabinet.

　　●

42% off, 50 percent off, 52% off...

Yesterday, in the mall, such as the mall, Baisheng and other shopping malls, many salesmen of brand shoe counters told reporters: "although the sales promotion activities are all old shoes, they are all goods that the manufacturers have just sent, and the prices are much cheaper than those of the newly chosed autumn shoes, so they are very popular with consumers."

Liu Xiaojie, a salesman of a brand shoe, explained that the price of the new autumn boots has risen by several hundred yuan this year. The price range of the boots last year was 1200 yuan ~1600 yuan, which has risen to 1600 yuan ~1900 yuan this year.

After buying boots, the discount is nearly 1000 yuan.

Another salesperson said, now the price of shoes is higher every year, and the price of this year's newly bought autumn shoes is about 100 yuan higher than that of spring shoes. Actually, the shoes are of the same style.

Reporters also noted that the price of autumn shoes this year is generally higher than that of spring shoes. "Shoes in the door price" of 400 yuan or so have not been found, and the entrance price of first-line brand shoes has reached six hundred or seven hundred yuan.

"I bought a pair of shoes this spring, the price is 598 yuan, and now the introduction of my shoes and similar styles of autumn shoes, the price jumped to 678 yuan."

Ms. Niu also said that the price of new autumn shoes this year was on the high side, which forced her to go to various shopping malls to specializes in "discount" old shoes.

Season change

The most obvious is the discount sandals that have just been in season. The sale of former brand sandals is less than 200 yuan, but almost 299 yuan and 399 yuan are being priced this year. Basically, they can not find discount shoes less than two hundred yuan.

Smart savvy shopping at the best time.

As for the price rise of new shoes, the answer of businessmen is nothing more than rising costs.

"Labor costs, raw material costs...

The price of shoes is rising. "

Tang Qing, chairman of Chongqing dream Kodak shoes industry, said that this year, due to the fluctuation of international crude oil prices, chemical raw materials rose fiercely, and influenced by price fluctuations such as dyestuffs and glue, the price of leather used for shoemaking generally rose by 10%~15%, and the price of commonly used calf has risen from nearly 22 yuan ~24 yuan per foot to 26~28 yuan, or nearly 20%.

Prior to this, BELLE international, which has well-known footwear brands such as BELLE, Teenmix and Staccato, also announced that the price has been raised in the first half of this year.

Sheng Bai Jiao, chief executive of the group, said that due to rising production costs and higher labor costs, there will be no room for further increase in gross profit margin in the second half of this year. Under the influence of inflation, the price of the group's products will rise moderately.

"Fortunately, we hoared some leather materials last year, but we have already received a notice from the supplier that the price will go up again after the purchase."

The boss of many shoe factories in Zhengzhou told reporters that the pressure of rising costs will pull up the price of shoes in the second half of the year.

What is interesting is that in many shopping armies, there are many "Amoy customers" who specialize in the seasonal season. They sell the old shoes at the beginning of the discount, and explore the market ahead of time, try out the styles and shoes codes, and establish contacts with the promoters of the counters, and often pay attention to the discount activities.

They will quickly and accurately calculate the discount strength of shopping mall's "rebate", and combine with the shopping mall to buy and reduce activities to catch up at the best time.

They also know what good styles of shoes are available in each store, and which year is the latest style.

In this regard, the industry believes that the emergence of "Amoy" is the inevitable phenomenon of the current consumer market, they can also stimulate domestic demand.