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Korean Clothing Consumption Capacity Amazing &Nbsp; Who Is The Charm Of Korean Wave?

2010/9/21 12:46:00 107

For the first time in China's brand agents and agents looking for business opportunities in Korea.

Purchase to Korea

The journey is always full of expectation.

But in the China Textile Industry Association circulation branch visit to South Korea delegation, several have not come for the first time.

Scrutinize their visas and find that they have been "multiple round-trip" business visas.

Where is the secret that attracts them so many times?

"Korean wave" is no longer a new word.

In many shopping websites and shop lintel, "Korean version" and "

Korea purchasing

"It is already a very attractive sign.

Korean style clothing also has a large and quite concerned consumer group.

Among them, the highest level of loyalty is for young consumers after 80 and 90, while the 30~40 year old working women's consumption ability on Korean clothing is quite amazing.

In Beijing, Shanghai, Guangzhou, Hangzhou and other cities, the consumer market is no longer a secret.

Compared with the above eastern cities, the introduction of Korean clothing brands is relatively late in the central and southwest regions.

After the 6 day zero distance experience of Korean fabrics and fashion clothes, the Circulation Association of the China Textile Industry Association, which is mainly composed of Chinese and western market traders and agents, has more fully understood the charm of Korean fashion elements and the rapidly rising fashion capital of Seoul.

In the "Korea International Textile Exhibition", Korean linen fabrics, functional fabrics, chemical fiber technology and advanced dyeing and printing equipment in recent years have attracted everyone's attention.

On the popular trend booth, the trend of natural color in the new season is attracting more and more attention.

Chinese buyers: strong confidence in "Korean wave" entry

In the delegation, Yun Fang business district and Chengdu Dacheng market each led nearly 20 agents to visit South Korea.

Most of them belong to the brand general agent, regional agent or provincial general agent, and sales volume ranks among the top brands in the country.

As some businesses have been corporatization, they are seeking greater development.

This visit to Korea hopes to find a better and more developed brand to negotiate agency business.

On the evening of September 2nd, after the long-awaited visit to the East Gate market, the representatives from the circulation clubs of each group were led by the plator to the five wholesale markets, mainly U:US, AMM, first Ping and market.

Yun textile business district

Women's wear

After seeing the 53 local brands of the East Gate in the exhibition, Mr. Huang, an agent, was interested in three or four of the brands. He left behind the relevant information and contact information to be returned home for further communication.

However, the market and merchants who are full of enthusiasm to visit the region are also somewhat confused.

Chengdu Dacheng market merchants quickly cleaned up the popular bottomless trousers in the market. But unlike in China, the wholesale business concept of Korean merchants is not much different from that of 50 or long-term orders. Compared with domestic garments, the Korean variety of 10 is of a new style, but the price is high, and the profit from domestic sales is too low.

Yun textile business district is engaged in underwear and women's clothing agent business reaction, Korean style and style of the clothing is not suitable for local style.

Korean clothing brand operators generally do not understand the concept of Chinese agents. In this trip, we can not remember how many times the number of Chinese brand agents has been explained, but the final communication result is the same. "What price clothes do you want and how many goods you can get at a time?"

Representatives from the professional market understand that trade habits between China and South Korea are different. As a market, it is necessary to take risks for merchants to introduce proxy brands. It is hoped that this risk can be reduced through cooperation between circulation clubs and Seoul fashion centers.

Du Jingsi, deputy general manager of Heilongjiang world wide Ma Hua Trading Co., Ltd., said: "I hope that the association and Seoul fashion center can recommend companies that are trustworthy to us, ensure that the two sides will guarantee the recommended enterprises, reduce disputes and unnecessary links in cooperation, and enhance mutual trust so that both sides can cooperate on an equal and mutually beneficial basis."

Therefore, it can be said that business needs and cooperation intentions between China and Korea are real.

Market management agencies can also serve as third party credit guarantees to help enterprises to cooperate.

On the basis of the consensus reached between the two industry organizations, the Chinese market has greatly increased the confidence in the successful introduction of the Korean wave.