French Online Shopping Apparel Market Exceeds Physical Stores For The First Time
According to France
Fashion Research Institute
(IFM) the latest research results in the first quarter of this year, France
Online shopping clothes
Market share reached 8.6%, the first time it exceeded large department stores.
Last year from July to July this year, online sales of clothing grew by more than 30%, compared with the same period in the apparel industry.
Overall sales volume
Down 1.4%.
Online shoppers are mainly women aged 25-34, who spend less time in their spare time and control their family buying rights. Male consumers are mostly 35-44 years old, because online shopping saves time, practicality and convenience.
The price advantage of online shopping is obvious, female clothing is 11% cheaper than the market, and men and children's clothing is 7% to 3.5% cheaper.
Professional online stores occupy 50% of the market share, and traditional retailers are also involved.
FEVAD estimates that sales of 7 online stores in the first half of this year amounted to 14 billion 500 million euros, up 29% over the same period last year.
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