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Three Classic Case Of Clothing Enterprise Event Marketing: Public Welfare Marketing

2010/9/23 10:36:00 49

In addition to the usual donations and voluntary services, corporate public welfare activities can be varied.

However, it can only be called "public welfare behavior" which has been widely recognized and recognized by the society.

Public welfare marketing

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Through investing in social problems and public welfare undertakings, enterprises invest in public welfare undertakings.

The incidental publicity brought about is more acceptable than the simple advertisement, and is more conducive to setting up the corporate image and realizing the value-added effect of media publicity.

Benetton Costume

Through advertisements, people often pay attention to war, environmental protection, race and AIDS, so that advertisements have become a hot topic of public debate. Public service ads have become public events. This has established good social reputation for the brand and has brought a concept to people's subconscious: the topic of their concern is representative of that.

brand

The height.

In May 26th, after the launching of donation activities by the Beijing paramount company to the China Youth Development Foundation "Hope Project Happy Sports Park", in July 20th, the company launched more large-scale public welfare bazaars in conjunction with more than 30 key shopping malls in Beijing.

All the proceeds from the bazaar will be donated to the China Youth Foundation and the China hearing medicine development foundation.

The campaign also achieved good social benefits and brand communication benefits.

Since 2005, JEANSWEST has set up a JEANSWEST student aid fund. It has launched activities to subsidize family poverty in Colleges and universities in Beijing, Shanghai, Wuhan and other places. At the same time, the aided college students have organized work study programs and social practice activities: organized students to participate in social practice and work study programs in JEANSWEST stores, and paired off with the children of migrant workers who are subsidized by the hope project in their cities.

In 2007, JEANSWEST launched the "love posts to help thousands of students go to university" activities, providing opportunities for all the stores in the country to enter the University, and enable them to work hard before entering the school gate.

These forms of public welfare are more obvious than those of direct donations and scholarships, and are more conducive to the in-depth and lasting dissemination of JEANSWEST brand.