Review Of The Three Highlights Of The Twelfth Jiangsu International Fashion Festival

Exhibitors' demeanor

Zhuang Fangrong, general manager of Xu Rong Group

Xu Rong space: a new horizon of industry university cooperation

The development of China's clothing industry must start from the foundation of training designers, and China's countless young designers from zero to some of the process is very difficult.

As a large multinational textile group across the weaving and dyeing industry, Xu Rong Group has the responsibility to provide more resources and broad platform for young designers in China.

In the past, the abundant resources of Xu Rong group served the buyers both at home and abroad, and received high praise from all walks of life.

Xu Rong Group also envisaged a professional design competition for them. After deliberation, Xu Rong Group decided to provide a virtual platform for young designers, Newidespace.

On the Newidespace platform of Xu Rong, designers' works should be examined not only by network, but also by the marketization of design.

Xu Rong Group is a strong backing of strong fabric research and development and clothing production resources, to help new designers in practical talent and creativity.

Xu Rong's Newidespace is the first appearance at the Jiangsu International Fashion Festival, which shows the effect and potential of the network platform.

At the end of October, Newidespace will open a store in Nantong, Jiangsu.

Yalu: focus on innovation for 12 years

This year is the twelfth year that Yalu has fully entered the down jacket. We have also explored the marketing mode. There are 50 direct companies in the country, and we have built 100 flagship stores.

At present, the promotion of Yalu brand is the top priority of our marketing work.

For example, our sales increased by 50% through the promotion of the terminal image in the first department store in Suzhou.

Compared with the sales terminals of international advanced brands, Yalu still has room for improvement. We will continue to adhere to the positioning of Yalu's "down jacket expert".

As a "well-known trademark in China" and "China"

Lu Yaping, chairman of Jiangsu Yalong group

Ya Ping: a brand image that stands upright and stands firm.

Ya Ping home textiles is a famous brand in Jiangsu, a famous brand in China and a favorite brand of Chinese women. It has been selected as the outstanding women's achievement since the founding of new China. The best innovation award for women's pioneering products was held at the cross straits outcome Fair held in June this year.

At present, Ya Ping home textiles has been sold to more than 500 large and medium-sized cities and more than 10 countries and regions, and 1200 new products have been developed, many of which are filled with market gaps.

Ya Ping home textiles always put brand quality and consumers in the top position, not exaggerating itself in any detail, setting up a brand image that stands upright and stands steadily.

If Yap group wants to be bigger and stronger, the most potential choice is the home textile brand. Therefore, we should seize every opportunity to display products and show our image.

Gong Zheng, chairman of aldun men's wear chain Co. Ltd.

Aldton: the new SPA mode wins quickly.

Aldton

From the day of its founding, Alex has been learning and innovating business models. From the traditional brand agent to the "fast" SPA model, the integrated operation mode controlled by the company through the brand operation, commodity planning, production and retail has not only solved the constraints of the traditional clothing industry, but also developed a powerful commercial platform with a unique development model.

Now the SPA mode is going on in China. With many years of successful experience, we believe that every franchisee is a replica of the main store and a vertical unified management of the headquarters, giving franchisee zero risk protection to ensure that the franchisee has the lowest risk and the most profitable.

In order to ensure the diversification and freshness of commodities, we need to ensure "diversified and small amount of new products every day". We need group production, information management, strong logistics distribution system and cost leadership strategy. Without any intermediate links, we will enhance the "cost performance" of Alton men's clothing and guarantee "value for money".

We are an enterprise in Jiangsu and can display ourselves through the platform at our doorstep. I feel very honored. In the future, we should not only control the circulation channel, create a powerful commercial empire, but also become a clothing industry group with design, production, sale and sale as a whole through the integration control of upstream.

While paying attention to industrial operation, it will also attach importance to capital management and promote and accelerate the development of the industry.

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Black peony group ERQ brand CEO Li Donglin

Black Peony: from behind the scenes heroes to high-profile appearances

After 70 years of development, the black peony group has become the manufacturing base for producing and developing high quality denim fabrics and garments in China. For a long time, black peony has become the hero behind many famous international brands.

In the face of the sudden change of domestic and international economic situation, the black peony group actively adjusts its development ideas, and puts forward the development strategy of "brand leading the future and quality creating value".

After we launched the online Cowboy brand ERQ, we displayed the high-end casual wear brand ROADOR in the Jiangsu International Fashion Festival.

ROADOR combines many internationally renowned cowboy brands, and is built by international and domestic top designers.

On the opening day of the clothing festival, the ROADOR brand opened at 3 stores in Nanjing, Suzhou and Xuzhou.

For the future, our entire operation team is full of confidence.

The planning of black peony group opened 10 stores in the Yangtze River Delta in 2010, and opened 50 new stores nationwide in 2011. The total number of stores sold nationwide in 2013 was 300, with an annual sales of 1 billion yuan.

Wang Yun, general manager of Nanjing Supai Garments Co., Ltd.

Su faction: a hundred years more professional

Over the past two years, the outdoor trend has become increasingly fierce. The outdoor warm current in the domestic clothing market has given people a "look" and let too many people see business opportunities. For a time, many brands are eager to join the outdoor ranks. This profession, which is originally a little monotonous, shows no vitality before.

Many years ago, Su Pai clothing has been making OEM for Norway's SUCCPARD (Suk Padma) brand. In recent years, the Soviet Union's business has extended to the design stage of the brand.

In 2010, Su Pai clothing simply took the sales link of SUCCPARD in one fell swoop and became the general agent of the brand in China.

SUCCPARD's best-selling products in northern Europe include the summer's quick dry sweating series, winter rain and snow protection, and radiation protection.

Other products include durable knapsack, ski, mountaineering shoes and protective clothing.

I once heard a traveler tell him that he traveled from Nanjing to Tibet. Although the climate of Tibet is uncertain, only a 80 liter bag can bring all SUCCPARD packages.