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Seven Grid Auspicious: The TOP Store At Home And Abroad Built After 80

2010/11/8 16:14:00 287

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Cao Qing Seven Grid Auspicious Taobao Seven Grid TOP Tide Shop

Cao Qing

Hangzhou Linping people, a standard post-80s.

Born in July 7, 1982, he was named "Taobao".

Seven grid auspicious

"Everyone around her called her Ge Ge.

It's hard to make this southern lady with a beautiful face and a ponytail.

TaoBao

The fastest growing and most successful "seven grid TOP tide shop" has been linked.

But this is the "seven grid" business.

Seven grid TOP tide shop

"Last year's annual sales of 30 million, this year is expected to achieve 500% growth, sales reached 150 million.

"Seven grid" currently has more than 100 employees, and the expansion is continuing.

Seven grid stores now have about 40~50 visits per day, and have more than 200 thousand fans of fixed fans.

Outside Taobao, 5 partners have made seven grid agents on other shopping websites.

Foreign distribution websites have developed to France, Spain, Germany, Australia, the United States, Japan and other places.

The expansion of the entity store has also been placed in the schedule and may soon come out.

Seven the lucky auspicious path is coming all the way.

Seven grid should be considered as the first batch of online buyers in China.

When Taobao was not available in 2002, it bought clothes on the domestic websites through bank remittance. Then in August 2006, it evolved into a seller. "Seven grid" Taobao registered online shop. The first batch of goods was sent from Sijiqing market in Hangzhou for 4000 yuan.

In the following two or three years, it has been playing in a state of gambling. It did not become a crown until January 2009, and it began to develop in Taobao in July and participated in Taobao training.

After coming back, the seven grid company's operations were comprehensively planned, and the customer service department, design department, purchasing department, data analysis department, warehousing and logistics department were set up, and modern electronic management was gradually implemented. At the same time, Taobao invested nearly 2 million yuan in hard advertising. After only half a year, it built 4 crowns. At the end of last year, Taobao ranked fourth in the women's wear ranking.

There are two ways to set up shop in Taobao: one is to enter other people's goods, such as to purchase goods in Sijiqing and to be distributors; the other is to make their own brands, to find factories and even to run factories themselves.

"Seven grid" has not left this development path.

Before last July, the seven grid, like most ordinary sellers in Taobao, went to the wholesale market to pick up their favorite items and purchase them, then put them on the shop and sold them in the shop.

At this time, although she was already the two crown seller, she also accumulated some primitive capital, but still belonged to "making a small play".

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Independent brand, I have my dream.

In July of last year, the seven grid returned from Taobao training, and initially launched the "shop enterprise" bottom-up development path.

Cao Qing said, "the creation of our own brand has always been a dream for us, especially my husband's interest in fashion design.

When we are determined to grow bigger, the first thing we think of is to abandon the pure distribution business and make our own brand.

Soon, the seven gage's original brand OTHERMIX and IAIZO launched one after another.

Seven He Senjie, her husband, is an excellent fashion designer.

Under his leadership, the image design department was set up.

Set up 15 young designers plus a team of full-time collocates, stipulate: at least 100-150 new models are launched every month to ensure that there are not less than 500 items in the store.

In the seven gage design department, there is a very professional studio.

Seven the gage's fashion photos, from modeling to model selection, are comparable to fashion magazines such as VOGUE and ELLE.

It shows the level of Taobao's top fashion photography production team.

The champion Dodo of a new Silk Road competition is the seven grid model. The seven grid and husband think that Dodo's temperament and brand match perfectly, so they have excavated one hand and signed a long-term cooperation agreement at a high price.

Elaborate quality for you to create a happiness index

"Quality is the most important part of building our girl's happiness index."

Cao Qing said firmly.

The selection, control and screening of fabric suppliers and OEM factories are those who have at least 10 years of professional experience.

Then all the packages that go to the girl's hands are 100% factory quality checks, gage professional QC team quality checks, and 2 100% quality checks.

For their products, there are national relevant Quality Supervision Bureau Inspection, because a large part of the goods are exported directly to Japan and Europe and the United States, so even in details, they are exported according to export standards.

For example, some time ago, some domestic clothing contained non environmental carcinogens, while the products of the grid were tested through this aspect.

OTHERMIX covers all the clothing categories of young and fashionable women, insists on independence and adheres to the trend (BEITSELF, BEITTREND). The brand image and designers of OTHERMIX (isen mus) are all Chinese, pushing Chinese original design concepts, strong style, bold application of color, strong adjustment of the body and mixing sexy, PUNK (Peng Ke), rock and roll, natural, affinity and independent elements.

It is popular among young urban women who have self-image, self-life attitude, independence and influence.

The main category of IAIZO is the high-end leather sheepskin and the jeans category that highlights the washing process of imported fabrics.

"Emphasizing the whole set of collocation and providing a complete set of matching schemes is the strength of our seven grid makers.

Generally speaking, our young girls like to buy a whole set of products directly from our shop, because our professional collocs will cover up the defects of the body in addition to their coordination in color and style. We call it "saving the body".

Cao Qing said.

On the way to development, the seven grid has also experienced the throes of rapid expansion due to online stores. But the two time because of product quality and delivery speed caused the storm did not overturn the seven grid. Instead, it made the seven grid more clearly see its own problems and made further improvements, laying a solid foundation for the future scale and the development of its own brand.

The long term immobilization of cooperative factories, the establishment of quality inspection departments, the implementation of 100% full inspection of clothing, expansion of customer service team, and the request of people to customize a set of IT system to enable the electronic management system, the package processing capacity of more than 5000 days. These are new ideas and new directions brought to the seven grid by two incidents.

How to make these 200 thousand girls improve the satisfaction of our brands OTHERMIX and IAIZO is my top priority.

My goal this year is to build the happiness index of the grid girl.

Cao Qing spoke confidently.

For all the "grid girls", the seven grid has such a promise: the gage will walk slowly and seize her soul! Design every style, take every picture, answer every question well, and send out every package.

From the start, control the quality of the seven grid!