How Do Businesses Earn Women'S Money?

Whether it is shopping, shopping, moving mouth, or leisure, fitness, do SPA, in short, merchants recognize a "38 section", that is, "Shopping Festival".

Thus, in such a festival, what is "beautiful and covenant", "passionate expression", "family affection unlimited", and looking at it, the businessmen have done a lot of articles with various moving phrases.

It can be described as "38 days of warm and intoxicated".

This scene is staged year after year.

For investors struggling to find the direction of entrepreneurship, this is no doubt a call to make money for women!

A person spends five people's money.

In 2005, November, the first Chinese female consumer guidance agency, Hua Kun women's life research center, launched a sample survey of the consumption situation of women in 2005 China (8 cities). The survey shows that 77.3% of married women decide the choice and purchase of "eat", "wear" and "daily necessities".

Why do women have a more powerful voice in the consumer market than men? If women are considered to have a special position in the consumer market, they will not only buy their own consumer goods, but also be the main buyers of household products.

In the family, they also bear the roles of mother, daughter, wife and so on. They are also the purchasers of the vast majority of children's articles, senior products and men's articles.

So is it true for unmarried women? The boss of a hot department store in Shanghai told reporters that he locked the target consumer groups in the shopping mall in young women around 25 years old. For a simple reason, women in this age group spend five people earning money from themselves to their parents, and then affect their boyfriend and their parents.

Can so many people work together to make business impossible?

For the middle tier, that is, women who are in the process of getting married, consumption is occupying absolute initiative.

Yang Lei, who is engaged in wedding etiquette, told reporters that "in the process of wedding spending, which flowers and flowers should not be spent, how much flowers are spent, and how much they spend, 99% of them has the final say.

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Therefore, entrepreneurs, whether they are engaged in projects targeted specifically at female customers, or large and general consumer goods, or even catering to the public, can regard women as a breakthrough in Marketing PR.

The money is fine and the ear is soft.

Psychological experts believe that women's absolute position in the consumer market also has their psychological roots. Women tend to feel the release of a personality in the process of controlling family consumption, and they feel that they have a higher status in family and society.

In fact, from the analysis of women's inherent psychological characteristics, women's consumption habits do have roots and rational grounds.

For example, women want to be fresh with life and try different ways of life, and the most common way to achieve them is to dress, hairstyle and decorate.

So, "life and shopping".

This sentence represents the consumption concept of many women nowadays, and this also provides opportunities for entrepreneurs to make money.

Because of the characteristics of women, they usually choose products more carefully and pay attention to the difference between products. In general, they are more "picky". From this point of view, women's business is not good.

However, if entrepreneurs focus on certain characteristics in product design and publicity, they will attract female consumers with certain preferences.

The essence of women's sentimentality determines that they have all the emotional states that all little women can't be vulgarity. Some people say that women are emotional animals.

When women are consuming, they are also easy to be influenced by many soft factors that affect their emotions, besides paying attention to the hard index such as commodity quality and price.

This is for ears.

Therefore, when entrepreneurs are doing women's business, if they are concerned about women's emotional needs, and from the perspective of humanization and human interest, the business will be half successful.

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Unlimited expansion of women's market

In the eyes of businessmen, women are a gold mine.

The business opportunities of women are related to beauty, though they seem to be dangerous.

From the perspective of all consumer goods in the market, these products can be recycled.

Summer is coming, and the slimming products are starting a new round of war.

Every year, all kinds of master planners have to create many new concepts.

But weight loss products can only make you lose weight over a period of time.

So in the second summer, I continued to lose weight.

As a result, weight loss products also have a year ahead of the market.

It is also like the cosmetic market, which is not easy to update in technology, but there are more and more concepts.

Compared with other business opportunities, most of the industrial projects show the same trend in terms of business performance. The difference between the beautiful industry is that the impact on the original structure is not obvious when new business opportunities emerge.

Women's consumption hotspots in recent twenty years have been changing from clothing, makeup, beauty, weight reduction and cosmetic surgery, but the emergence of new hot spots will not cause any impact on the former, or even complement each other.

As for the two cases in the text, once the Chinese did not know what yoga was like, now the yoga hall around the world is thrived and business is a good word.

In the small field of women's clothing, when people shout that the industry has become saturated, from the dress to Tang costume to casual wear, the threshold has already found a shady place waiting for customers to come.

It can be seen that this market is an infinitely expanding market. For entrepreneurs, the latter is better than the previous ones.

How to earn women's pocket money?

With the popularity of overseas tourism, the networking of popular information and the influx of investors from all over the world to Shanghai, providing brands and services virtually increases women's "comparative choice", and the behavior of blind consumption and impulsive consumption is bound to decrease.

There was once a Taiwanese businessman in Huaihailu Road who used a high price plate for a "gold store" in the name of "real Italy famous brand" and "genuine French brand" sign.

After all, the "protein" (idiot, idiot, neurotic) girl is after all the minority. Taking the real Kung Fu, real goods, real services and accepting tests are the first priority to earn women's money.

Women spend money in a purposeful way. Even if they are wronged by being deceived, they will have an opportunity to attract them again.

The purpose of "spending money" is to use money management (related: securities, finance and Economics) as a metaphor for the "return" of money. "Return on investment" is the "bonus point" of their status and the "promotion" of their status.

Each of them wants to be a popular leader, which is the envy of others. This requires operators to provide differentiated personalized service to satisfy the female customers' "different desires".

This is the second key to earn women's money.

The third point is to properly formulate the marketing strategy through the analysis of women's consumption psychology.

For a most ordinary example, a frugal girl wandering in a women's jewelry store. If a salesperson introduces her age and appearance with warm and courtesy, and carefully recommends some suitable varieties for her price, it will achieve the desired results.

Ha ha! Actually, businessmen earn women.