One Of The Marketing Fables: The Magic Effect Of Old Bills

　　 Marketing fable One of the miraculous effects of old bills

In 1970, Korean giant Zheng Zhouyong invested in the construction of Ulsan shipyard to build a 1 million ton super large tanker. For the shipbuilding industry, Zheng Zhouyong can be regarded as a complete outsider, but he confidently believes: "shipbuilding, like building power plants, is always not going to the meeting, and is never familiar with and familiar with. It doesn't matter much!" not long after, he raised enough loans to wait for customers to order.

But orders are not so easy to get. At that time, no foreign businessman believed that Korean enterprises had the ability to build big ships. What to do? Zheng Zhouyong thought hard about it. Finally, he came up with a plan: picking out a 500 yuan note from a pile of yellow old banknotes, printed with the tortoise shell ship invented by the Korean national hero Li Shunchen in fifteenth Century, which is very easy to remind people of modern tankers. In fact, the tortoise shell ship was only an ancient troop carrier. Li Shunchen used this ship to defeat the Japanese and crush Toyotomi Hideyoshi's aggression. Zheng Zhouyong immediately carried the old banknote and lobbied everywhere, claiming that North Korea had the capability of shipbuilding more than 400 years ago, and now it is fully capable of building a modern large tanker. After such a lobbying, the foreign businessmen really believed it, and soon issued two orders for each 260 thousand ton oil tanker.

After the order is arrived, chung ju yung Immediately led the workers to work hard day and night. Two years later, two oil tankers were completed, and the Ulsan shipyard was built.

Revelation:

How to convince others is Marketing A big problem for people. Proper metaphors and vivid examples are the most persuasive. The most powerful weapon for others to believe is nothing more than the proof that they can prove their strength. Smart marketers always find the evidence they need. This story is also reminiscent of the fact that when Hongkong did not return to the motherland, the real estate wine was shipped out from Hongkong to pay taxes. This is a great expense, but if we prove that our country is also a major producer of wine, the tax will become a much lower local product tax. An official recited a Tang poem: "wine grape wine and night glass." This proves that China has been the producer of wine since ancient times. Hongkong has imposed taxes on local products, which saved a lot of foreign exchange in China.