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Shop Location: "Passenger Flow" Is "Money Flow".

2010/12/22 11:01:00 71

First, wide open

channel

Looking for shops, many entrepreneurs like to understand shop information through newspaper advertisements, housing intermediaries, real estate fairs and the Internet.

In fact, there is a "28 rule" in the shops market, that is, only 20% of the total number of shops that rent information are public, while 80% of them are covered by private pfers.

Therefore, we must open up channels for the shops and manage them together.

Two, "passenger flow" is the "money flow" shop location must pay attention to the flow of people around.

traffic

Situation and surrounding residents and units.

For business entrepreneurs, the "passenger flow" is the "money flow". Do not choose to be in remote areas for fear of competition.

Three, the location should be forward-looking. Not all the "gold market" will make money. Sometimes, when the municipal planning changes, the busy area may become a remote place.

Therefore, entrepreneurs should take a far sighted position when choosing sites.

In addition to municipal planning, we should also pay attention to the future competition in the area.

Four, pay attention to the rental cost performance different geographical environment, traffic conditions, the structure of the storefront, the rent will be very different, sometimes even more than a dozen times.

For entrepreneurs, we should not just look at the superficial price, but also consider the cost performance of rents.

For example, the monthly income of a restaurant with a monthly income of about 20 thousand yuan will be 3000 yuan ~5000 yuan, which can guarantee a certain gross profit margin.

Five, the "group rent" method is economical and affordable. At present, a dozen square meters of shops are very popular.

rent

As a result, the one hundred or two hundred square meters of large shops declined because of the sluggish rent.

Under such circumstances, it is suggested that a few entrepreneurs should lower the price of the large shops under group leasing, and then divide them into smaller ones.