Moshi Blue Village Creates "The First Town Of Leather Shoes In Jiangbei"

Many outsiders began to know Lancun Town of Jimo City from leather shoes. Today, the annual output of leather shoes here has reached 100 million pairs, second only to Wenzhou in China, and is known as“ Jiangbei No.1 Town of Leather Shoes ”。 Altogether, on average, one in a dozen Chinese people wears blue village shoes. The shoes industry is prosperous and farmers are rich. The annual output value of the shoes industry in Lan Village is 5 billion yuan, and the annual per capita net income of farmers in the town is 35000 yuan.

Li Jun is a native of Blue Village. He used to be the "boss" of a shoemaking family workshop, but now he is the "boss" of a regular enterprise. He told the reporter, "The methods in the town are like hammers. They are accurate and fast on the difficulties we meet. They really benefit a lot!"

In the 1990s, Lancun shoemaking enterprises started from family workshops or "mom and pop stores", but they lacked the ability of independent development and design. They mainly imitated others to produce low-grade shoes. Lancun shoes once faced the dilemma of "products without brands" and "brands without brands".

Yu Yi, secretary of the Party Committee of Lancun Town, said that the shoemaking industry of Lancun Town must follow the general trend and take the road of industrial cluster development. The town hired a professional organization to prepare the plan. According to the principle of intensive layout and cluster development, the town has planned a land area of 240 mu Boutique shoes The processing zone will guide key shoemaking enterprises above designated size to enter the zone for development. At present, 6 enterprises have entered the processing zone, with an annual output of more than 6 million pairs of leather shoes.

In addition, scattered leather shoe enterprises were guided to leave the village and enter the park, and more than 80 enterprises entered three village level leather shoe processing zones.

On the way to "touch the high" of leather shoes in Lan Village, the town issued incentive policies, giving priority to the registration of leather shoes processing businesses, giving priority to loan support to new shoe-making enterprises above the designated size, and giving priority to the settlement of household registration and other problems to foreign investors and entrepreneurs. More than 10 professional leather shoes villages and more than 60 enterprises above the designated size have been cultivated.

At the beginning of the international financial crisis, the Blue Village shoemaking enterprises faced financial difficulties, namely Mexico City The government's investment company has implemented loan guarantee business for them, and launched the "corporate joint guarantee" loan business, with a total credit line of 200 million yuan.

At present, the sales network of Blue Village leather shoes covering the whole country has been set up, and they have been sold to more than 20 provinces, autonomous regions, cities and more than 150 cities in China. Some products have also gone abroad. The leather shoes delivered to Shijiazhuang through the logistics center at 3 p.m. every day will be delivered to customers at 7 a.m. the next day.

There are 364 shoemaking enterprises and more than 1000 shoemaking supporting enterprises in Lancun, which adopt new shoemaking techniques and technologies to improve product quality and thoroughly solve problems such as broken soles and glue breaking. Keep abreast of market trends, design new models at the right time, and launch a new variety every two or three days in the peak sales season, realizing the synchronous listing with Wenzhou leather shoes.

Lancun Town focuses on brand cultivation and improves product added value. We will introduce incentives for brand creation, encourage enterprises to strengthen product quality inspection and enterprise quality system certification, introduce advanced technology and high-level talents, and accelerate product innovation. At present, 50 shoemaking enterprises have passed the ISO9001: 2000 international quality system certification. Since this year, it has won 3 famous trademarks in Shandong Province and 3 famous trademarks in Qingdao, forming a brand echelon with reasonable structure.