Jiangsu Red Bean Group: Diversified &Nbsp; Cross Industry New Strategy

Actively planning pformation and upgrading to create excellent results

"11th Five-Year" is a very unusual 5 years of China's economy. It is also the 5 year that China's economy has made tremendous progress. This achievement has not been easy to achieve. It was achieved in the wake of the international financial crisis, the Wenchuan earthquake, and the natural disasters such as drought, floods, freezing rain and snow.

Similarly, "11th Five-Year" is also the 5 year of the big development of red beans. During the period, red beans further planned the industrial layout and actively pformed.

Up to now, the red bean group has basically achieved its expected goal.

The sales volume of clothing industry ranks second in the whole country and realizes Monopoly chain.

Red bean image men's clothing, red bean home, Yi Di Fei, and hinterland opened the brand chain store in the whole country, becoming the consumption choice of the mainstream crowd.

Up to now, such a red bean brand chain store has surged to 2000 in the whole country. Through efforts, the pformation of red bean marketing mode has been widely recognized by dealers and the market.

In the recent red bean men's clothing ordering conference, red beans signed 60 regional distributors and 212 franchisees.

As China's domestic demand market is huge, as a necessaries of life, with the development of macro-economy and urbanization, domestic garment retailing will keep growing at a high speed. More market goods will be replaced by brand goods. Brand clothing enterprises will usher in a period of rapid development, and the pattern of clothing and retail market will also be highlighted. The brand effect will be further highlighted.

This will be the best opportunity for expansion for the red bean brand.

If enterprises want to develop continuously and healthfully, they must develop scientifically. Scientific development is green development, ecological development and circular development. Only in this way can we overcome the drawbacks of agricultural civilization and industrial civilization fundamentally and achieve sustainable development.

Based on this development concept, the red bean group began to study and introduce Taxus chinensis var. mairei seeds in 1997.

Yew has the reputation of "healthy tree". It has been proved by scientists that Taxus has significant purification effects on harmful gases in the air, sulfur dioxide, carbon monoxide, formaldehyde and xylene.

Not only that, ordinary trees release oxygen during the day and release carbon dioxide at night, but yew can absorb carbon dioxide and release oxygen during the day and night. It is a rare CAM tree species. Experts call it a natural health product of human respiratory system.

The red bean group has mastered the rapid propagation technology of yew by means of high technology, so that the yew which needs to be used for several decades can be shortened to 4 to 5 years, and the problem of serious shortage of yew seedlings has been solved.

Modern people pay attention to the quality of life and pay attention to physical and mental health. The excellent clean air function of Taxus is undoubtedly one of the people's life concept and pursuit.

As a result, the red bean group made decisive decisions, launched the bonsai of Taxus, and registered and protected the "red beans" in flower and tree categories, and carried out the brand operation to ensure the uniqueness of the brand of "red bean" brand.

In September 2008, we planted the "red bean" brand of yew to the Zhongnanhai. This year, yew also appeared in the World Expo China Pavilion to show the achievements of China's ecological civilization construction.

In order to further enhance the image of the product, in the terminal market, the "red bean" brand of yew bonsai implements a new sales mode -- exclusive store sales.

The exhibition hall has a unique style, named "yew, health center", with a unified image design around "health". The exhibition hall, gift boxes and so on are mainly green, and in the exhibition hall, besides the yew, they also use pictures to show all kinds of health knowledge.

Beginning in August 2009, "yew, health house" landed in all the major cities of the country and became a beautiful scene in the bustling streets of the city.

Nowadays, about 35000000 species of Taxus chinensis var. mairei have been planted, and have formed large-scale ecological health industry chain, which is large-scale cultivation, taxol extraction from cancer resistant materials, potted plants and seedling export, sightseeing and rehabilitation, and the annual output value of 5 billion yuan can be formed in the near future.

This project, which can generate economic benefits and protect the environment, has been highly affirmed by the leaders of the state and provincial government departments. It has become a successful example for large industrial enterprises to enter the field of agricultural ecology, and also provides strong support and assurance for the further development of the red bean group.

Carry forward the past and future, strive for innovation, and renew brilliance.

The "red bean" group gained a lot in the year of 11th Five-Year. The biggest harvest is that the enterprises keep healthy and steady development. On this basis, the red bean group has made more contributions to the society, and will continue to make efforts to take a more solid step under the "12th Five-Year" plan.

First, on the basis of stabilizing the second of the sales volume of red bean clothing, we will continue to enhance the taste of red beans, strengthen clothing channel construction, and establish an industry's influential clothing chain monopoly system.

Two, general technology and yew biotechnology companies are listed, and three is the top five of all steel radial tires. Especially in clothing, the added value of red bean brand will further highlight, the chain monopoly system is mature, the network sales system will gradually improve, and will become an important selling mode. We will further develop low-carbon, green and environmental economy, and build the yew industry into a complete and complete health industry chain.

To achieve healthy industrial operation, continue to take the road of sustainable ecological development, and have 2 to 3 listed companies. With the gradual pformation and upgrading, enterprises' innovation ability and risk resistance will be further enhanced.

The "12th Five-Year" period is a critical period for building a well-off society in an all-round way. It is a crucial period for deepening reform and opening up and accelerating the pformation of the mode of economic development.

Under this background, the product life cycle will become shorter and shorter, and the consumer's value demand is changing rapidly. The space of consumers' choice is expanding. When buying goods, they no longer meet the simple needs of services and functions, but also become "calculating" for the products, such as culture, emotion and even shopping experience.

As a mass consumer goods, clothing will usher in a "personalized consumption era", and this kind of "personality" will also become more and more obvious.

Occupation, income, age and other factors will make this "personality" show different consumer appeals.

Custom clothing will no longer be a high-end, specific crowd of "patent", the general public will also enjoy this service.

This change will bring about great changes in clothing production, design and sales, and some new business models will come into being.

On this occasion, the red bean group will integrate innovation throughout all aspects of enterprise operation, including production, products, technology, design, service, marketing and management.

Because innovation is a systematic project, not only economic input, but also the change of concept.

Group leaders believe that the change of concept itself is innovation. An important support for the rapid development of China's reform and opening up in the past 30 years is the change of concept.

Innovation is the foundation for the development of a country, and innovation is the cornerstone of supporting the development of enterprises. It is the key to the modernization of China's garment and textile industry from tradition to modernization.

Developing circular economy and promoting low carbon technology is an important part of the "12th Five-Year plan". The red bean group will firmly grasp this rare historical opportunity, vigorously develop the yew industry, realize the virtuous circle of multiple effects such as economy, society and ecology, and enable enterprises to develop healthily and continuously.