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Vanke Sold More Than 100 Billion Yuan In 2010.

2011/1/5 10:04:00 52

Vanke 2010 Sales

Vanke enterprise shares

Ltd announced on 4, 2010 sales area of 8 million 977 thousand square meters, sales amount of 108 billion 160 million yuan, Vanke Board Secretary

Tan Hua Jie

The sales performance is mainly due to Vanke.

management model

Comply with market demand and policy direction, thus win the big market.

According to Tan Huajie, Vanke sales in 2010 accounted for 88% of the 144 square meters of sales, compared to 86% in 2009 to further improve, the proportion of small and medium-sized apartment commercial housing, mainly for homebuyers.

In addition, Vanke achieved rapid turnover, that is, "not hoarding land, not covering the plate", rapid development and rapid sales.

The rapid development has enabled Vanke to achieve greater push volume with the established assets scale, while the "new opening month sales of more than 60%" requirement and the pricing strategy of "selling houses according to the price acceptable to the buyers" ensured that Vanke always had a smooth sales speed.

The sales figures from Vanke in 2010 showed that the proportion of customers' one-time payments increased significantly. In 2009, the proportion was 18%, while in 2010 it was as high as 26%. The fourth quarter after September was 32%.

Tan Huajie believes that this change fully reflects the impact of the housing loan tightening on the level of leverage.

In view of the large number of new projects added to Vanke in December, Tan Huajie said that the principles of prudent use of Vanke had not changed, and the two or three line cities were still the focus of investment.

In December, the unit price of the new project of Vanke was about 2950 yuan, while the annual unit price of the new project was about 2740 yuan.

In addition, the announcement also showed that Vanke entered new four cities in Wenzhou, Nantong, Jiaxing and Fushun in December 2010.

So far, Vanke has entered 46 urban markets.

Tan Huajie said that in 2011 Vanke will continue to adhere to the principle of prudent investment in the aspect of project development. In terms of business strategy, Vanke will continue to adhere to the product positioning of small and medium-sized apartments, and grasp the "three no" principle of "not hoarding land, not covering up the plate and improper king", and rely on the improvement of operational efficiency to achieve sustained growth in revenue and performance.