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Urban Women Value Clothing Consumption &Nbsp; Domestic Clothing Brands Are More Popular.

2011/1/5 11:40:00 53

2010-2011 urban women in China

consumption

According to the survey report, consumption of clothing and clothing was the largest expenditure of urban women in 2010, and became the top consumer spending in five consecutive years.

In 2010, Beijing women were most willing to buy for themselves and their families.

clothing

Dalian women are most willing to spend on expensive clothing.

According to the survey, in 2010, regardless of region, age and occupation, urban women were "passionately devoted to clothing consumption" and costumes and costumes as the largest expenditure.

In terms of specific amount, Beijing women are most willing to buy clothes for themselves and their families. The expenditure on clothing and clothing for each person is 6295.33 yuan, ranking the first in the expenditure of women's personal clothing in 10 cities. Shanghai and Changsha are second and third respectively. Dalian women are most willing to spend on expensive clothing, and the average consumption of clothing is about 1900 yuan / piece, ranking second and third in Guangzhou and Harbin.

From the perspective of age structure, the average clothing expenditure of 31~40 year old women reaches 5082.10 yuan, ranking the highest in all age groups. 41~50 year old women are the most generous buyers of high-end clothing, and the average cost of buying a suit is 2019.85 yuan, ranking the highest among women of all ages.

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brand

Women prefer domestic clothing brands to the most expensive ones. Women choose the highest proportion of domestic brands, reaching 49.3%.

The survey shows that urban women's awareness of international brands is related to the degree of internationalization of cities. The cities with higher proportion of international brands are Beijing, Dalian and Shanghai.

The survey shows that the most important factors that affect women's consumption are clothing styles and prices; the most demanding clothing is casual wear; the interest in advanced tailored clothing is beginning to show; women think that the first criterion of "good clothes" is reasonable price performance, and the dress effect that women most expect is dignified and generous.

"Leading women's dress art is our mission, and the market potential is huge."

Looking forward to the future development of Chinese women's clothing brand, Wang Zhuoru, Secretary General of China Fashion Association, said.

Chen Lingmei, chairman of Shenzhen winner Clothing Co., Ltd., put forward the idea of "dressing up in art". She said that women in the prime of life refer to the group of women who are over 35 years of age, who are successful in their careers, earn a lot of money, and are active in all social posts.

The consumption of women's clothing in the whole country increases by 25% annually, and they are the most important consumers.

We should carefully study the physical characteristics, psychological needs and lifestyles of women in the prime of life, find the rules that can be followed and guide them to learn the art of dressing in various occasions, so that they can shine brightly.