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JEANSWEST: Follow The Trend And Catch The Hearts Of Young People.

2011/1/25 13:58:00 53

According to the report on the study of College Students' ethnic groups and the use of creative media, 74.8% of college students "want to be a unique style of their own", while 57.7% of them "like shopping with unique styles".

From the perspective of College Students' lifestyle, consumer behavior and media contact, they spend about 20% of their time studying each day, 10% of their time for leisure and entertainment, and 5% of sports.

College students regard fashion as "unique style" and "display of individuality", but this kind of uniqueness is unique and highly consistent.

"Regularly follow the updated positioning of young people's consumer market" and "study the pattern of life and consumption behavior of young people".

President of Hongkong Fashion Designers Association

Kevin Yeung

Often speaking of "brand" and "young people", he feels that this strategy is more conducive to the survival and development of the brand in the market.

No wonder the famous clothing brands know how to use "finding the most influential factors of young people" as the carrier of advertising attachment.

In the clothing industry, careful designers will spare no effort to find this unique style to suit the appetite of young people.

Yang Qibin believes that the brand design strategy of young people is worthy of attention in the clothing industry. He listed 13 "secrets of work" in one breath: single product style design and series style design, brand merchandise need more comprehensive design planning work, good use of trend information and market data, color design strategy, fabric design strategy, style design strategy, commodity structure strategy, design style, theme story, collocation combination, price category and design details.

At present, there are nearly 1000 stores in more than 20 provinces and municipalities in China.

jeanswest

International (Hongkong) Co., Ltd., its annual sales volume has exceeded 1 billion 400 million yuan.

How does JEANSWEST attract consumers and how to own the largest sales network of casual wear in China? "Because we have caught the hearts of young people!" Yang Xun, chairman of the company, proudly told reporters that

Management

It is to reduce production and operating costs through the scale effect, and to launch the key products at the most value price, so as to return the benefits to customers.

Yang Xun revealed that JEANSWEST's consumer groups are positioned among young people between the age of 16 and 30, who can attract them. First, the price of products is not high, two is the product keeps up with the trend, and the three is quality and workmanship.