Fuzhou Department Store Luxury &Nbsp Expansion; Luxury Consumption Return

At the end of the year,

Fuzhou Dongfang department store official said that the East Street store will be closed and upgraded in March 1st to 15. It will introduce more luxury brands on the basis of the current more than 20 international luxury brands. Besides, it will also adjust the shopping environment in the ceiling, floor and moving lines.

At that time, the top tier brands will be introduced on the first floor, and some luxury brands will move to the two floor. According to the plan, the two floor of the shopping mall will also have the luxury of 1/3.

During the closure period, all brands will be moved to the Eastern Department store, and the discount will be great.

In the interview, the above personages said that this is the most significant adjustment made by Dongfang department store since its opening.

The Eastern Department of Dongbai group is the first boutique department in Fuzhou which pursued the high-end route. However, the Department of oceanic has shunted a store to take the high-end route.

Although there are more than 30 international first-line brands, such as BURBERRY, GUCCI, and so on, the two Eastern Department Stores (Dongjie store and Qun Sheng store) have also landed in a large number of international luxury brands such as Zegna (Zegna), TOD 'S and so on in September last year. The presence of LV has made the world's limelight no more than two.

Journalist observation

Banyan luxury consumption return

The commercial blue book published last year by the Chinese Academy of Social Sciences: the China business development report (2009 - 2010) shows that the total annual consumption of luxury goods in China has increased to 9 billion 400 million US dollars, with a global share of 27.5% and the first time to surpass the United States, after Japan, becoming the second largest in the world.

Experts expect China to take the lead in the next five years.

In the past two years, luxury goods have broken through the layout strategy of the first tier cities, and have bet on future growth points in the two or three tier cities consumers such as Chengdu, Harbin, Dalian, Chongqing, Xi'an, Xiamen, Fuzhou, Wenzhou and Ningbo.

Goldman Sachs predicts that China will increase its consumption of luxury goods from 40 million to 160 million in the next 5 years, mainly in two or three line cities.

The biggest feature of Chinese luxury consumption is business gifts.

Luxury beauty salons on the streets of Fuzhou are increasing from scratch. There are 4 luxury goods and care shops around Guang Dong department store.

A department store said luxury consumption in Fuzhou has always been staggering. However, due to many factors of external relations, luxury consumption in general in the past few years to Shanghai, Hongkong, New York, Tokyo and other places, now is the time to "return".