Fan Business Mode: No One On The Street Does Not Mean That No One Is Shopping.

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After establishing our own B2C website as a new sales channel, we can not help but sigh that due to the arrival of the WEB3.0 era, the consumer market driven by the Internet has been unprecedentedly huge.

Can also come out of this magical platform.

The emergence of fan Ke pin and Tao brand has made the fashion business model enter the E era.

Who can think of selling clothes on the Internet and making money?

Don't even want to make a brand!

Until Chen and his fans appeared.

From imitating PPG to taking it as a warning, the present age really achieves "all customers, and the products that they sincerely create."

The same is the online mode, one fell down, and the later came to the summit. What is the reason?

"No pattern for mode".

The old customers did not take PPG as the thematic way of mail order catalogues and telesales. Many of the advertisements put on by customers are free, or they are distributed to the website according to the sales volume, which is a model of B2C brand in the control of production links and logistics service quality.

Van Kam pin launched the "30 day unconditional return" strategy, and "door-to-door, on-site trial service", which is now being emulated by the industry. Meanwhile, it has built its own distribution system in Beijing, Shanghai and Guangzhou to ensure that it is guaranteed.

The 4 big cities will be served within two days.

Unlike most e-commerce enterprises that outsource logistics to third parties, customers have their own logistics and distribution team, such as "wind up" company.

The cost of single express delivery is 15 yuan, and the price is higher in the same industry, while no charge is charged for shopping at 200 yuan.

But a great advantage of "Feng Feng" is that if customers are not satisfied with their clothes, they can return them immediately after delivery.

In the final analysis, the key to the online brand's business model is how to solve the links of site experience and logistics distribution.

If we can solve these two problems, then Taobao's slogan "no one on the street does not mean that no one is shopping" will become a reality someday.

"When the brand grows to a certain stage, the expansion of new users will become slower and slower.

How to attract old customers to buy back, customer experience has become a key factor.

Chen concluded.