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Female Worker Li Yanan&Nbsp; Adult Toy Bars Are Popular In Shanghai

2011/3/17 17:10:00 736

Opportunities For Creative Entrepreneurship

In real life, we often hear all kinds of complaints, but most people just regard themselves as a listener. However, Li Yanan, a girl from Qinghai, really achieved the goal of "the speaker is unintentional and the listener is intentional". She turned other people's complaints into business opportunity , play boldly originality Open an adult toy company! Business is booming, and now the monthly profit is more than 50000 yuan.


Adults also love to play, and business opportunities lie behind "childlike innocence"


Li Yanan was born in Xining, Qinghai. After graduating from a technical school in Shanghai in 2002, he studied electronics major She was assigned to a warehouse of an electrical appliance manufacturer in Pudong and worked as a packager.


One day, her cousin, who graduated from Fudan University in Shanghai and is now a programmer in a famous software company, came to see her.


Ya Nan cannot help admiring him when he sees his elegant style in suit and shoes. Who would have thought that the white-collar worker with a monthly salary of more than 7000 yuan didn't look happy at all. Instead, he frowned and said, "Little sister, you don't know how stressful we are at work. Sitting in front of the computer for more than ten hours a day, everyday tasks are like a mountain on his shoulders. Alas! I have shoulder circumference and cervical spondylosis since I was young. What can I do when I get old..." Cousin also told about the complexity of interpersonal relationships in the office and the harsh nature of the boss. Li Yanan knew that the white-collar workers who looked respectable were actually very tired.


Cousin also recalled the childhood fun of playing with Ya Nan on the top and folding paper boats when he was a child, and sighed: "Alas, I really want to play happily now!". Li Yanan thought that white-collar workers such as cousins are not uncommon in the city. They are too stressed at work, eager to relax, and eager to relive the feeling of childhood. They play selflessly for a while like children. So, is it a new way to make money by providing toys for adults?


After thinking of this, she hurried to search for information everywhere, and found that in recent years, playing "adult toys" has become very popular among Western white-collar workers because of the fast pace of life and high pressure in the workplace and survival. People like to relax themselves and find lost laughter and childlike innocence by playing with various educational, challenging and entertaining toys. In Japan and South Korea, the main body of toys is not children, but adults; More than 40% of the products of American toy companies are specially designed and produced for white-collar workers every year. In China, the average annual toy consumption of adults is only 16 yuan, basically a blank market.


Li Yanan then thought that Shanghai is the most avant-garde commercial metropolis in China. With so many white-collar workers at home and abroad, what a large market consumer group it is! A flash of inspiration flashed through her mind: why not open a shop and specialize in adult toys?


Leading leisure fashion, teaching Shanghai white-collar workers to play with toys


In order to check whether his idea is feasible, Li Yanan specially bought some toys from a Korean store to visit his cousin. At noon that day, my cousin and several colleagues were having lunch and chatting in the office. When they saw these fashionable and beautiful foreign toys brought by Li Yanan, they were immediately attracted.


"If you are scolded by your boss or complained by your customers, don't think the end of the world is coming. If you are accompanied by an elf, all difficulties are temporary." Li Yanan jokes with her cousin like this. It turns out that this cute "elf" is a new "voice controlled doll" produced by a South Korean toy company. It is shy and always hides in a box, but sometimes it can get out of control and run around excitedly. If you talk to it gently, it will peep out of the box and speak Good morning in English; If you ignore it or rude to it, the other party says "good night", and then flashes back to the box to sleep, refusing to come out. At this time, if you confide in it, the "spirit" will regain confidence, slowly open a little box, and finally happily reveal the whole body to stagger towards you, singing and dancing while walking! {page_break}
 


"It's so funny!" Several white-collar ladies couldn't put down their love for it and asked Li Yanan where they could buy such "pistachios". There is also a ring called "The Mystery of Paris", which is similar to the Nine Linked Rings invented in the Song Dynasty of China. It contains a very profound principle of sequence of numbers. If you can't find the law, it is difficult to solve it. Several male white-collar workers were immediately fascinated by this challenging toy.


At this time, Li Yanan asked everyone if she opened a shop specializing in adult toys from abroad, would there be any business? Unexpectedly, white-collar workers answered with one voice, "Absolutely no problem!" They said that in the past, they always thought toys were for children to play with. Unexpectedly, there were so many mysteries in them. It was so interesting. It was a hundred times better than playing those "money burning" and energy consuming virtual online games. Several female white-collar workers also said that if Yanan can really open an adult toy store, they will promise to take their friends to rush to buy it first!


Li Yanan had a good idea. Seeing the opportunity from adult toys, he opened an "adult original toy bar" in Shanghai, and the business was booming. Now the monthly profit is up to 50000 yuan.

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