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Zhang Tao, Vice President Of Footwear Brand Anta, Sharing Anta'S Innovation Experience

2011/3/24 15:16:00 80

"As long as your goal is to promote effective management and income generation, I think it's innovation."

A few days ago

Quanzhou

Ouyang Zhonghui, director of the Chen Shouren School of business and information of Quanzhou teachers' College, said Ouyang Zhonghui, who was sponsored by the association of professional managers.

The theme of this forum is "win in innovation", and invited nearly 300 managers from well-known enterprises in Quanzhou to conduct in-depth exchanges and discussions on how to innovate in the period of industrial economic pformation.

During this period, Zhang Tao, vice president of Anta limited and Wang Wenli, general manager of eight horse tea, were invited to share their experiences and insights on innovation through five successful cases.

"Innovation is not only the path of development for enterprises, but also the basis of survival."

On the forum, Zhang Tao talked about the two important things he did in the beginning of Anta's brand, namely, signing Kong Linghui as Anta's brand image spokesperson and boldly launching brand advertising in CCTV.

As everyone knows,

Anta

After these two events, great success has been achieved.

Through these two events, Zhang Tao said that enterprises must continue to surpass themselves, constantly in management and technology.

brand

Innovation is the only way to become a real big business.

Zhang Tao believes that the key word of innovation is "brand".

Although part of the success of enterprises is attributed to the institutional innovation of modern enterprises, brand innovation is always the key to enterprise innovation.

"The era of brand has arrived. Only by constantly carrying out brand innovation can we enhance the competitiveness of enterprises and occupy a favorable position in competition.

Different types of enterprises have different fields of innovation, but the only thing that is the same is that their innovation has made the company a great success.

The innovative keyword given by President Ouyang is an ellipsis. "Innovation has unlimited possibilities. It covers a wide range and contains deep content. It can only be expressed by ellipsis."

President Ouyang explained.

In addition to sharing ideas and successful examples of innovation, the professional managers attending the conference also discussed how to face the problems of innovation failure and bottlenecks, and how to reduce the cost of innovation.