Amoy Brands Join Hands With Lenovo To Invest In The Channel Of The Bottom Of The River.

　　
In March 26th, Domestic American casual menswear Leadership brand Spike card Together with Lenovo's investment in Xiamen, the company has officially won the latter A round investment. With this, he will vigorously expand its offline channels.

　　
The message is in Spike card Officially announced on the new product conference. Liu Erhai, founder of Wu Shihui and Lenovo investment director general, attended the conference.

　　
In 2010, the development of China's e-commerce market was unusually hot. Investment in e-commerce showed a "blowout" state. The leading players in the industry, such as customers, wheat bags and so on, all received a lot of financing. Leading domestic line Menswear brand Also got the favor of venture capital.

　　
    He is the brand of men's wear launched by the company of Costa (Xiamen) Garments Co., Ltd. The company is a brand clothing enterprise integrating product design, development, production and marketing. It has strong production base as backing. In recent years, with the rapid growth of men's wear market and e-commerce, the company has become a leading e-commerce company in China.

　　
Act as Mens E-commerce Pioneers, in 2008, Taobao was the first group of merchants to enter Asia's largest online shopping platform. Subsequently, Spike card It also spreads the sales network and sells online over 98% of the Internet shopping platforms.

　　
In just a few years, Spike card With its precise market positioning, international high quality and high performance price ratio, it has won the enthusiastic pursuit of many consumers and has become the leading brand of fashion men's wear in every platform. Moreover, he has been honored by the national e-commerce Association, the world's top ten net goods brand and the most entrepreneurial network businessman.

　　
    Spike card The rapid development has attracted the attention of many venture capitalists. "Nearly 30 venture capitalists have come into contact with us. Lenovo investment is not the highest among all venture capitalists, but in the end we choose Lenovo to invest in it. What we see is the brand and background of Lenovo investment." Said Wu Shihui, the founder of the sea.

　　
It is reported that Lenovo has invested in the investment of online shopping companies, and has invested in Taobao's online shopping brand wheat bag.

　　
"With the help of Lenovo investment, it will usher in a faster growth momentum." Wu Shihui told reporters that Lenovo's first round of investment will be mainly used for supply chain management and marketing promotion, as well as the introduction of high-end talent, expansion of warehouses and expansion of production scale.

　　
Wu Shihui conceded that the rapid development of the company since its establishment was mainly due to the multi-channel sales covering the whole network, as well as the industrial chain that integrates product design, production and marketing. Next, the company will focus on the development of chain stores. In 2011, it will strive to open 80 stores to 100 entities in the country.

　　
"The entity store focuses on user experience, emphasizes more on the diversification of services, and applies the new interactive marketing mode under online and offline to maintain the advantage and leading position of" Wu Shihui said that in the year when online shopping broke out, Lenovo's investment would help to speed up sales growth of 4 times.