Wuhan Is Quietly Emerging The New Consumption Trend Of "Shopping And Shopping Online".

The new season of the season Women's wear It's dazzling, but the price is more expensive, but it's hard to get rid of the female consumers who like to catch up with the tide. Wuhan women are quietly rising. Market Look at the online shopping trend.

　　 Women wear less than 1000 yuan.

Recently, with the gradual warming of the temperature, a large number of fashionable women in spring and summer have begun to design. Wuhan The main shopping centres are centralized, but the price is "unbearable to witness". Zhang Ming, a member of the Wuchang public, swept the goods for three days, and found: "last year, we could buy some brand women's clothing of seven hundred or eight hundred yuan in the big shopping mall. This year, almost all of them have risen to more than 1000 yuan."

Reporters in Wuchang, Hankou several shopping malls to see, the newly listed skirt is less than 1000 yuan, if it is a spring coat, the price to more than 2000 yuan can be found everywhere. Shopping malls sell told reporters: "some brands such as CNE and so on, last year after the discount price can also be reduced to less than 1000 yuan, this year according to the most played 20 percent off calculation, it is difficult to break a thousand yuan mark."

Miss Zhang said that most women wear their clothes and wear their jackets and shoes and bags. "At present, a garment is more than 1000 yuan, and the salary is 3000 yuan a month. Basically, you can't buy shoes if you buy clothes."

In this regard, the clothing industry in Wuhan introduced that since last year, with the increase in clothing raw materials and labor costs, the average price of women's clothing rose by 10% - 15%.

　 Price drives out the trend.

How can we get a good and cheap clothes? Miss Zhang has made a move: "shopping mall looks like the Internet." Miss Zhang told reporters that she saw a IVY kki brand dress in Wuchang Guang Guang square, the original price was about 1000 yuan, after playing 10 percent off, the price was 900 yuan. And the same brand of clothing with the same online discount is 35% off, plus 12 yuan freight costs only 660 yuan to get there, very cost-effective.

Like Miss Zhang, there are more and more women in shopping mall watching online shopping, and there are more and more brands entering the shopping mall as well as online shops. At the same time, in order to deal with this trend, Wuhan local women's clothing has been developing e-commerce market in recent years, and has achieved good returns. Such as underwear King cat people last year's "net sales" reached 50 million yuan, the top three in the country. The person in charge of the cat said that the radiation radius of a physical store is up to 50 meters, while the online store can contact the buyers nationwide, and the number of customers it faces improves a lot at a time, and the price is also favorable.

However, there are also shopping malls who say that there are many piracy traps on the Internet. There are many piracy traps. Consumers can not try clothes on the Internet and can not see the quality.

In this regard, Li Qunbao, Secretary General of the Wuhan clothing trade association, analyzed that the price sensitivity of consumers to clothing was very high. For consumers with different needs, the channel of the clothing market network online was being further subdivided.